J c larreche (33 resultados)

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  • Idioma: Inglés

    Editorial: Wharton School Pub, 2008

    0132363429 / 9780132363426

    • Tapa dura

    Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de AmericaBay State Book Company

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    Condición: Usado - Bueno

    EUR 4,99

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    Cantidad disponible: 1 disponible

    Condición: very_good.

  • Idioma: Inglés

    Editorial: Wharton School Pub (edition 1), 2008

    0132363429 / 9780132363426

    • Tapa dura

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

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    Condición: Usado - Bueno

    EUR 5,68

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Pearson Education, Limited, 2008

    0132363429 / 9780132363426

    • Tapa dura
    • Primera edición

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

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    Condición: Usado - Bueno

    EUR 6,33

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    Cantidad disponible: 1 disponible

    Condición: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Idioma: Inglés

    Editorial: Wharton School Pub, 2008

    0132363429 / 9780132363426

    • Tapa dura
    • Firmado

    Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book

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    Miembro de asociación: ABAAILAB

    Condición: Usado - Bueno

    EUR 6,40

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    Cantidad disponible: 1 disponible

    Condición: Very Good. Signed Copy . Very Good dust jacket. Inscribed by author on front endpage.

  • Idioma: Inglés

    Editorial: Wharton School Pub, 2008

    0132363429 / 9780132363426

    • Tapa dura

    Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

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    Condición: Usado - Bueno

    EUR 3,88

    Envío por EUR 6,59 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Idioma: Inglés

    Editorial: Wharton School Publishing, Upper Saddle River, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: 2Vbooks, Derwood, MD, Estados Unidos de America2Vbooks

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    Condición: Usado - Excelente

    EUR 6,11

    Envío por EUR 4,43 
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    Cantidad disponible: 1 disponible

    Trade paperback. Condición: Fine. Trade paperback (US). Glued binding. 324 p. Contains: Illustrations, black & white, Tables, black & white, Figures. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. SC 216.

  • Idioma: Inglés

    Editorial: Scientific Pr, 1989

    0894261398 / 9780894261398

    • Tapa blanda

    Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de AmericaBay State Book Company

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    Condición: Usado - Aceptable

    EUR 13,13

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    Cantidad disponible: 1 disponible

    Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

  • Idioma: Inglés

    Editorial: Scientific Pr, 1989

    0894261398 / 9780894261398

    • Tapa blanda

    Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America-OnTimeBooks-

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 13,83

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    Cantidad disponible: 2 disponibles

    Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Idioma: Inglés

    Editorial: Scientific Pr, 1989

    0894261398 / 9780894261398

    • Tapa blanda

    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

    Vendedor de 5 estrellas
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    Condición: Usado - Regular

    EUR 14,72

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Scientific Pr, 1989

    0894261398 / 9780894261398

    • Tapa blanda

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Aceptable

    EUR 14,72

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Wharton School Pub, 2008

    0132363429 / 9780132363426

    • Tapa dura

    Librería: medimops, Berlin, Alemaniamedimops

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    Condición: Usado - Aceptable

    EUR 5,47

    Envío por EUR 10,00 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

  • Idioma: Inglés

    Editorial: Ft Press, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Usado - Como Nuevo

    EUR 21,86

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: Ft Press, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Nuevo

    EUR 22,88

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Pearson Education (US), Boston, 2010

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 25,31

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    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. A few rare companies have discovered the secret to sustained high growth: momentum. Theyve learned how to create the conditions that lead to exceptional organic growthwhich feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the power offers that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. Youll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six monthsfive yearseven decades. Pioneer or die: drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more Master the Momentum Process: design and executionEight specific steps to implement a long-term winning momentum strategy Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" Sir Richard Branson "J.C. Larreches book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. W. Chan Kim & Renee Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential. Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

  • Idioma: Inglés

    Editorial: Pearson Education (US), US, 2010

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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    Condición: Nuevo

    EUR 25,67

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    Cantidad disponible: 10 disponibles

    Paperback. Condición: New. A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth-which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months.five years.even decades.   .Pioneer or die: drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value .Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more .Master the Momentum Process: design and executionEight specific steps to implement a long-term winning momentum strategy .Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum   "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" -Sir Richard Branson   "J.C. Larreche's book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. -W. Chan Kim and Renée Mauborgne, Authors of Blue Ocean Strategy   "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential." -Dr. Daniel Vasella, Chairman and CEO, Novartis AG, Basel/Switzerland. …

  • Idioma: Inglés

    Editorial: Ft Press, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 21,96

    Envío por EUR 6,59 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Idioma: Inglés

    Editorial: Pearson Education (US), US, 2010

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Condición: Nuevo

    EUR 30,82

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    Cantidad disponible: 10 disponibles

    Paperback. Condición: New. A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth-which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months.five years.even decades.   .Pioneer or die: drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value .Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more .Master the Momentum Process: design and executionEight specific steps to implement a long-term winning momentum strategy .Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum   "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" -Sir Richard Branson   "J.C. Larreche's book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. -W. Chan Kim and Renée Mauborgne, Authors of Blue Ocean Strategy   "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential." -Dr. Daniel Vasella, Chairman and CEO, Novartis AG, Basel/Switzerland. …

  • Idioma: Inglés

    Editorial: Prentice-Hall, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Books Puddle, Woodside, NY, Estados Unidos de AmericaBooks Puddle

    Vendedor de 4 estrellas
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    Condición: Nuevo

    EUR 27,85

    Envío por EUR 3,55 
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    Cantidad disponible: 3 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Prentice-Hall, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books

    Vendedor de 4 estrellas
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    Condición: Nuevo

    EUR 32,64

    Envío por EUR 7,65 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Ft Press, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK

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    Condición: Nuevo

    EUR 27,25

    Envío por EUR 17,65 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Prentice-Hall, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios

    Vendedor de 4 estrellas
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    Condición: Nuevo

    EUR 33,73

    Envío por EUR 9,95 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Ft Press, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK

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    Condición: Usado - Como Nuevo

    EUR 28,68

    Envío por EUR 17,65 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: Wharton School Pub, 2009

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books

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    Condición: Nuevo

    EUR 39,25

    Envío por EUR 11,77 
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    Cantidad disponible: 1 disponible

    Paperback. Condición: Brand New. 1st edition. 352 pages. 8.80x6.00x0.60 inches. In Stock.

  • Idioma: Inglés

    Editorial: Scientific Pr, 1989

    0894261398 / 9780894261398

    • Tapa blanda

    Librería: Hamelyn, Madrid, M, EspañaHamelyn

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    Condición: Usado - Bueno

    EUR 38,50

    Envío por EUR 11,99 
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    Cantidad disponible: 1 disponible

    Condición: Very Good. : Este libro recopila lecturas sobre estrategias de marketing, abordando temas clave en la planificación y ejecución de campañas de marketing efectivas. Explora diferentes enfoques y perspectivas en el campo del marketing, ofreciendo una visión completa de las estrategias utilizadas por diversas empresas y organizaciones. Ideal para estudiantes y profesionales del marketing que buscan profundizar sus conocimientos y habilidades en este campo. EAN: 9780894261398 Tipo: Libros Categoría: Negocios y Economía Título: Readings in Marketing Strategy Autor: Jean-Claude Larreche| Victor J. Cook Jr.| Edward C. Strong Idioma: en Páginas: 380 Formato: Tapa blanda.…

  • Idioma: Inglés

    Editorial: Financial TImes Prentice Hall, 2008

    0132363429 / 9780132363426

    • Tapa dura
    • Primera edición

    Librería: Butterfly Books GmbH & Co. KG, Herzebrock-Clarholz, AlemaniaButterfly Books GmbH & Co. KG

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    Condición: Usado - Excelente

    EUR 4,00

    Envío por EUR 60,00 
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    Cantidad disponible: 1 disponible

    Hardcover mit Schutzumschlag. Condición: Sehr gut. 1. Auflage. 324 Seiten Zustand: SEHR GUTER Zustand! HC1-153-3/8-00119277 Sprache: Englisch Gewicht in Gramm: 579.

  • Idioma: Inglés

    Editorial: Pearson Education (US), US, 2010

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United

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    Condición: Nuevo

    EUR 27,24

    Envío por EUR 44,44 
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    Cantidad disponible: 10 disponibles

    Paperback. Condición: New. A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth-which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months.five years.even decades.   .Pioneer or die: drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value .Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more .Master the Momentum Process: design and executionEight specific steps to implement a long-term winning momentum strategy .Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum   "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" -Sir Richard Branson   "J.C. Larreche's book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. -W. Chan Kim and Renée Mauborgne, Authors of Blue Ocean Strategy   "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential." -Dr. Daniel Vasella, Chairman and CEO, Novartis AG, Basel/Switzerland. …

  • Idioma: Inglés

    Editorial: Pearson Education (US), Boston, 2010

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Condición: Nuevo

    EUR 44,43

    Envío por EUR 32,88 
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    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. A few rare companies have discovered the secret to sustained high growth: momentum. Theyve learned how to create the conditions that lead to exceptional organic growthwhich feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the power offers that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. Youll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six monthsfive yearseven decades. Pioneer or die: drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more Master the Momentum Process: design and executionEight specific steps to implement a long-term winning momentum strategy Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" Sir Richard Branson "J.C. Larreches book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. W. Chan Kim & Renee Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential. Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

  • Idioma: Inglés

    Editorial: FT PR, 2008

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: moluna, Greven, Alemaniamoluna

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 31,14

    Envío por EUR 48,99 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Editorial: Wharton School Publishing, 2008

    Librería: Librodifaccia, Alessandria, AL, ItaliaLibrodifaccia

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    Condición: Usado - Aceptable

    EUR 12,00

    Envío por EUR 27,90 
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    Cantidad disponible: 1 disponible

    Añadir al carrito

    Condición: Buone. inglese Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.

  • Idioma: Inglés

    Editorial: Pearson Education (US), US, 2010

    0137067216 / 9780137067213

    • Tapa blanda

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 28,73

    Envío por EUR 76,48 
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    Cantidad disponible: 10 disponibles

    Paperback. Condición: New. A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth-which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months.five years.even decades.   .Pioneer or die: drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value .Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more .Master the Momentum Process: design and executionEight specific steps to implement a long-term winning momentum strategy .Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum   "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" -Sir Richard Branson   "J.C. Larreche's book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. -W. Chan Kim and Renée Mauborgne, Authors of Blue Ocean Strategy   "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential." -Dr. Daniel Vasella, Chairman and CEO, Novartis AG, Basel/Switzerland. …