Ian batey (26 resultados)

Paperback. Condición: new. Paperback. This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020. Ian Batey leads readers through the Asian marketing minefield, sharing step-by-step strategic processes of famous market leaders. Batey takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Banz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. Asian Branding is a guide on how to build global power-brands within Asia. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Condición: New. In English.

PF. Condición: New.

Condición: Good. . Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Paperback. Condición: new. Paperback. This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020. Ian Batey leads readers through the Asian marketing minefield, sharing step-by-step strategic processes of famous market leaders. Batey takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Banz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. Asian Branding is a guide on how to build global power-brands within Asia. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Soft cover. Condición: Fine. 1st Edition. FIRST EDITION. Square octavo (16 x 16cm), pp.32. Publisher's printed card wraps, stapled twice. Negligible wear to covers. Scarce. Fine.

Hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 9-10 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condición: New. In English.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Hardback. Condición: New. "These books present a comprehensive coverage of issues facing wheat production globally. The authors represent the top scientists involved in the diverse areas that are important for sustainable wheat production and will this book provides an excellent resource for those interested in wheat improvement and production."Dr Hans-Joachim Braun, Director Global Wheat Program and CRP Wheat, International Maize and Wheat Improvement Center (CIMMYT), MexicoWheat is the most widely cultivated cereal in the world and a staple food for around 3 billion people. It has been estimated that demand for wheat could increase by up to 60% by 2050. There is an urgent need to increase yields in the face of such challenges as climate change, threats from pests and diseases and the need to make cultivation more resource-efficient and sustainable.Drawing on an international range of expertise, this collection focuses on ways of improving the cultivation of wheat at each step in the value chain, from breeding to post-harvest storage. Volume 1 reviews research in wheat breeding and quality traits as well as diseases and pests and their management. Chapters in Part 1 review advances in understanding of wheat physiology and genetics and how this has informed developments in breeding, including developing varieties with desirable traits such as drought tolerance. Part 2 discusses aspects of nutritional and processing quality. Chapters in Part 3 cover research on key wheat diseases and their control as well as the management of insect pests and weeds.Achieving sustainable cultivation of wheat Volume 1: Breeding, quality traits, pests and diseases will be a standard reference for cereal scientists in universities, government and other research centres and companies involved in wheat cultivation. It is accompanied by Volume 2 which reviews improvements in cultivation techniques.…

Hardback. Condición: New. "These books present a comprehensive coverage of issues facing wheat production globally. The authors represent the top scientists involved in the diverse areas that are important for sustainable wheat production and will this book provides an excellent resource for those interested in wheat improvement and production."Dr Hans-Joachim Braun, Director Global Wheat Program and CRP Wheat, International Maize and Wheat Improvement Center (CIMMYT), MexicoWheat is the most widely cultivated cereal in the world and a staple food for around 3 billion people. It has been estimated that demand for wheat could increase by up to 60% by 2050. There is an urgent need to increase yields in the face of such challenges as climate change, threats from pests and diseases and the need to make cultivation more resource-efficient and sustainable.Drawing on an international range of expertise, this collection focuses on ways of improving the cultivation of wheat at each step in the value chain, from breeding to post-harvest storage. Volume 1 reviews research in wheat breeding and quality traits as well as diseases and pests and their management. Chapters in Part 1 review advances in understanding of wheat physiology and genetics and how this has informed developments in breeding, including developing varieties with desirable traits such as drought tolerance. Part 2 discusses aspects of nutritional and processing quality. Chapters in Part 3 cover research on key wheat diseases and their control as well as the management of insect pests and weeds.Achieving sustainable cultivation of wheat Volume 1: Breeding, quality traits, pests and diseases will be a standard reference for cereal scientists in universities, government and other research centres and companies involved in wheat cultivation. It is accompanied by Volume 2 which reviews improvements in cultivation techniques.…

Condición: New. Documents the latest research in cereal grains, from their nutraceutical and antioxidant traits, to novel detection methods Provides a complete and thorough update to the first edition, analyzing the range of major cereal species .

Condición: gut. Asian Branding: A Great Way To Fly - Ian Batey In deutscher Sprache. pages.

Hardback. Condición: New. "These books present a comprehensive coverage of issues facing wheat production globally. The authors represent the top scientists involved in the diverse areas that are important for sustainable wheat production and will this book provides an excellent resource for those interested in wheat improvement and production."Dr Hans-Joachim Braun, Director Global Wheat Program and CRP Wheat, International Maize and Wheat Improvement Center (CIMMYT), MexicoWheat is the most widely cultivated cereal in the world and a staple food for around 3 billion people. It has been estimated that demand for wheat could increase by up to 60% by 2050. There is an urgent need to increase yields in the face of such challenges as climate change, threats from pests and diseases and the need to make cultivation more resource-efficient and sustainable.Drawing on an international range of expertise, this collection focuses on ways of improving the cultivation of wheat at each step in the value chain, from breeding to post-harvest storage. Volume 1 reviews research in wheat breeding and quality traits as well as diseases and pests and their management. Chapters in Part 1 review advances in understanding of wheat physiology and genetics and how this has informed developments in breeding, including developing varieties with desirable traits such as drought tolerance. Part 2 discusses aspects of nutritional and processing quality. Chapters in Part 3 cover research on key wheat diseases and their control as well as the management of insect pests and weeds.Achieving sustainable cultivation of wheat Volume 1: Breeding, quality traits, pests and diseases will be a standard reference for cereal scientists in universities, government and other research centres and companies involved in wheat cultivation. It is accompanied by Volume 2 which reviews improvements in cultivation techniques.…

paperback. Condición: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Brand Excellence: Asia to create international brand in 2002 a version of a printedFour Satisfaction guaranteed,or money back.

(London: Bletchley Park Trust 2008). A softcover. 39pp illustrated booklet. A very fine copy. As new. Issued as an accompaniment to the 'From Bletchley With Love' Exhibition at Bletchley Park. Ian Fleming acted as liaison officer between Bletchley Park and the Director of Naval Intelligence throughout the War. The Exhibition shows for the first time Fleming's involvement with the secrets of ENIGMA and ULTRA which formed the inspiration for the fantasy world of James Bond. Photographs/scans available upon request.…

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condición: new. Questo è un articolo print on demand.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cereal Grains: Assessing and Managing Quality, Second Edition, provides a timely update to this key reference work. Thoroughly revised from the first edition, this volume examines the latest research and advances in the field. New chapters have been added on alternative grains, including ancient grains and pseudocereals, biosecurity, and industrial processing of grains, amongst others. Quality and food safety are important throughout the value-addition chain, from breeding, production, harvest, storage, transport, processing, and marketing. At all stages, analysis is needed so that quality management can proceed intelligently. These considerations are examined for each of the major cereal species, including wheat (common and durum), rye and triticale, barley and oats, rice, maize (corn), pseudocereal species, sorghum, and the millets. Divided into five sections, the book analyses these for the range of cereal species before a final section summarizes key findings. 832 pp. Englisch.…

Hardcover. Condición: Brand New. 2nd edition. 704 pages. 9.00x6.00x2.25 inches. In Stock. This item is printed on demand.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cereal Grains: Assessing and Managing Quality, Second Edition, provides a timely update to this key reference work. Thoroughly revised from the first edition, this volume examines the latest research and advances in the field. New chapters have been added on alternative grains, including ancient grains and pseudocereals, biosecurity, and industrial processing of grains, amongst others. Quality and food safety are important throughout the value-addition chain, from breeding, production, harvest, storage, transport, processing, and marketing. At all stages, analysis is needed so that quality management can proceed intelligently. These considerations are examined for each of the major cereal species, including wheat (common and durum), rye and triticale, barley and oats, rice, maize (corn), pseudocereal species, sorghum, and the millets. Divided into five sections, the book analyses these for the range of cereal species before a final section summarizes key findings.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cereal grains are essential to our dietary needs, as well as for animal feeding and for industrial processing. Consumer needs can only be met by managing quality at all stages of the grain chain. Quality evaluation is also needed at each step for effective management. Cereal grains: assessing and managing quality provides a convenient and comprehensive overview of academic research and industry best practice in these areas.After an initial chapter introducing the themes of the book, further chapters in Part one review cereal grain morphology and composition and the diversity of uses of cereal grains. Chapters in Part two convey the characteristics and quality requirements of particular cereals, including wheat, rye, corn and rice. The use of analytical methods at different stages of the value-addition chain is the subject of Part three. The final section in the book reviews factors affecting grain quality such as breeding, storage and grain processing, and also possible future developments.With its expert team of editors and authors, Cereal grains: assessing and managing quality is a valuable reference for all those involved in the production and processing of cereal grains worldwide.…