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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2000 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leipzig Graduate School of Management (unbekannt), language: English, abstract…: Inhaltsangabe:Abstract:The Internet plays an important role of today s management decision-making. Great opportunities have to be weighted against investments into knowledge, technology, and organizational restructuring. Often, great uncertainty is involved because of rapidly changing technologies and mutual dependence of transaction parties on each other s degree of technology adoption. The main advantage of electronically performed activities is its improved efficiency. In the past, business-to-business applications have been based on specific investments of individual firms that attempted to gain competitive advantages from proprietary electronic data interchange (EDI). However, investments were huge and flexibility was very limited. Nowadays, Internet technologies allow for global reach, ubiquity, and improved efficiency at reduced asset specificity. One business application of Internet technologies is the independent business-to-business Internet-based marketplace (IBMP), on which buyers and sellers can perform service, product, information, and money transactions. Due to the early stage of technology adoption, the suitability of specific IBMP-transactions is often unclear and all those actors involved have to make strategic decisions concerning the way in which future product transactions will be performed. With the help of this thesis, buyers, sellers, and marketplace providers can evaluate the transactional suitability of product categories. Such an evaluation is of particular importance to small- and medium-sized enterprises (SME). They often lack automation and economies of scale. Therefore, the potential of improved efficiency through Internet technologies is here especially high. An exploratory study with the IBMP mondus has allowed for an empirical testing of selected evaluation criteria within selected product categories. The final results of the application explain the complexity of the decision situation and the remaining uncertainty due to the early stage of technology adoption.Inhaltsverzeichnis:Table of Contents:Management SummaryIContentsIIList of Abbreviations & SymbolsIVList of FiguresVIIIList of TablesVIII1.Introduction11.1.The Gap between Present Knowledge and Desired Competence11.2.The Research Concept21.2.1.Specification of Objectives21.2.2.Approach and Procedure31.2.3.Empirical Evidence31.2.3.1.Small- and Medium-Sized Enterprises41.2.3.2.The Company mondus ltd.41.3.Structure of the Paper52.Old Economy-Based Coherencies62.1.The Nature of Markets72.2.The Nature of Products72.2.1.A Product Typology82.2.2.The Scope of Product Definition82.3.The Nature of Transactions102.3.1.Objective of Transactions102.3.2.Transaction Process122.3.2.1.Stages of Transactions122.3.2.2.Components of Transactions132.3.2.2.The Role of Uncertainty132.3.3.Transaction Cost Economics132.3.3.1.Accentuation on Organization162.3.3.2.Elements of Transaction Cost Analysis172.3.3.3.Practical Application192.4.Theoretical Emphases202.4.1.Contribution-Inducement Concept202.4.2.Gratification Theory and Theory of Learning212.4.4.Interaction Theory222.4.5.Game Theory222.4.6.Decision Theory233.New Economy-Based Coherencies253.1.The Electronic Marketspace253.1.1.The Media Model253.1.2.The Internet as Business Media263.2.The Electronic Marketplace273.2.1.Electronic Commerce and the Role of Interfirm Relations283.2.2.Internet-Based Business-to-Business Marketplaces304.Structuring Tran. 144 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:The Internet plays an important role of today s management decision-making. Great opportunities have to be weighted against investments into knowledge, technology, and organizational restructuring. Often, great un…certainty is involved because of rapidly changing technologies and mutual dependence of transaction parties on each other s degree of technology adoption. The main advantage of electronically performed activities is its improved efficiency. In the past, business-to-business applications have been based on specific investments of individual firms that attempted to gain competitive advantages from proprietary electronic data interchange (EDI). However, investments were huge and flexibility was very limited. Nowadays, Internet technologies allow for global reach, ubiquity, and improved efficiency at reduced asset specificity. One business application of Internet technologies is the independent business-to-business Internet-based marketplace (IBMP), on which buyers and sellers can perform service, product, information, and money transactions. Due to the early stage of technology adoption, the suitability of specific IBMP-transactions is often unclear and all those actors involved have to make strategic decisions concerning the way in which future product transactions will be performed. With the help of this thesis, buyers, sellers, and marketplace providers can evaluate the transactional suitability of product categories. Such an evaluation is of particular importance to small- and medium-sized enterprises (SME). They often lack automation and economies of scale. Therefore, the potential of improved efficiency through Internet technologies is here especially high. An exploratory study with the IBMP mondus has allowed for an empirical testing of selected evaluation criteria within selected product categories. The final results of the application explain the complexity of the decision situation and the remaining uncertainty due to the early stage of technology adoption.Inhaltsverzeichnis:Table of Contents:Management SummaryIContentsIIList of Abbreviations & SymbolsIVList of FiguresVIIIList of TablesVIII1.Introduction11.1.The Gap between Present Knowledge and Desired Competence11.2.The Research Concept21.2.1.Specification of Objectives21.2.2.Approach and Procedure31.2.3.Empirical Evidence31.2.3.1.Small- and Medium-Sized Enterprises41.2.3.2.The Company mondus ltd.41.3.Structure of the [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 144 pp. Englisch.
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diploma Thesis from the year 2000 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leipzig Graduate School of Management (unbekannt), language: English, abstract: Inh…altsangabe:Abstract:The Internet plays an important role of today s management decision-making. Great opportunities have to be weighted against investments into knowledge, technology, and organizational restructuring. Often, great uncertainty is involved because of rapidly changing technologies and mutual dependence of transaction parties on each other s degree of technology adoption. The main advantage of electronically performed activities is its improved efficiency. In the past, business-to-business applications have been based on specific investments of individual firms that attempted to gain competitive advantages from proprietary electronic data interchange (EDI). However, investments were huge and flexibility was very limited. Nowadays, Internet technologies allow for global reach, ubiquity, and improved efficiency at reduced asset specificity. One business application of Internet technologies is the independent business-to-business Internet-based marketplace (IBMP), on which buyers and sellers can perform service, product, information, and money transactions. Due to the early stage of technology adoption, the suitability of specific IBMP-transactions is often unclear and all those actors involved have to make strategic decisions concerning the way in which future product transactions will be performed. With the help of this thesis, buyers, sellers, and marketplace providers can evaluate the transactional suitability of product categories. Such an evaluation is of particular importance to small- and medium-sized enterprises (SME). They often lack automation and economies of scale. Therefore, the potential of improved efficiency through Internet technologies is here especially high. An exploratory study with the IBMP mondus has allowed for an empirical testing of selected evaluation criteria within selected product categories. The final results of the application explain the complexity of the decision situation and the remaining uncertainty due to the early stage of technology adoption.Inhaltsverzeichnis:Table of Contents:Management SummaryIContentsIIList of Abbreviations & SymbolsIVList of FiguresVIIIList of TablesVIII1.Introduction11.1.The Gap between Present Knowledge and Desired Competence11.2.The Research Concept21.2.1.Specification of Objectives21.2.2.Approach and Procedure31.2.3.Empirical Evidence31.2.3.1.Small- and Medium-Sized Enterprises41.2.3.2.The Company mondus ltd.41.3.Structure of the Paper52.Old Economy-Based Coherencies62.1.The Nature of Markets72.2.The Nature of Products72.2.1.A Product Typology82.2.2.The Scope of Product Definition82.3.The Nature of Transactions102.3.1.Objective of Transactions102.3.2.Transaction Process122.3.2.1.Stages of Transactions122.3.2.2.Components of Transactions132.3.2.2.The Role of Uncertainty132.3.3.Transaction Cost Economics132.3.3.1.Accentuation on Organization162.3.3.2.Elements of Transaction Cost Analysis172.3.3.3.Practical Application192.4.Theoretical Emphases202.4.1.Contribution-Inducement Concept202.4.2.Gratification Theory and Theory of Learning212.4.4.Interaction Theory222.4.5.Game Theory222.4.6.Decision Theory233.New Economy-Based Coherencies253.1.The Electronic Marketspace253.1.1.The Media Model253.1.2.The Internet as Business Media263.2.The Electronic Marketplace273.2.1.Electronic Commerce and the Role of Interfirm Relations283.2.2.Internet-Based Business-to-Business Marketplaces304.Structuring Tran.
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Taschenbuch. Condición: Neu. Criteria for the Evaluation of Product Categories for Successful Transactions on Internet-Based Business-to-Business Marketplaces: An Exploratory Study with [.] GmbH | Matthias Herfert | Taschenbuch | 144 S. | Englisch | 2001 | [.] | EAN 9783838631905 | Verantwortliche Person für die EU: Bedey und Th…oms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]bedey-media[dot]de | Anbieter: preigu Print on Demand.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Doctoral Thesis / Dissertation from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Leipzig Graduate School of Management (Betriebswirtschaft), la…nguage: English, abstract: Inhaltsangabe:Abstract:In Chapter 2, Foundations , we provide a description of selected parts of theories which we believe are helpful to better understand the contribution of this thesis. We start with the presentation of several behavioral hypotheses in preference and utility theory. Next, we describe the basics of inferential statistics and Conjoint Analysis. Then, we describe probabilistic entropy, in addition to that a later established version of it, and its axiomatization as a general inference principle. We conclude Chapter 2 by presenting La Mura's decision-theoretic entropy, a version of entropy as an inference technique for expected utilities. La Mura had developed this connection between probabilistic entropy and expected utilities in his Ph.D. thesis.Based on his work, the initial research objective for this dissertation had been to make his approach applicable to the inference of unique consumer utilities given some observed evidence, having in mind the vast amounts of data that nowadays are available to analysts but still not used very effectively, in order to jointly overcome the limitations of Conjoint Analysis as mentioned above.In the following five chapters you will see that our research has instead resulted in a new method, namely Entropy Analysis, which is not based on expected utility functions but on ordinary utility functions. We close Chapter 2 with a conclusion for the following chapters.In Chapter 3, Entropy Analysis , we derive the new method combining probabilistic cross-entropy and ordinary utility functions. We start by imposing a set of conditions on the inference method. Then, we suggest a normalization of utility functions such that they become formally a probability measure. Finally, we present and prove our main result.In Chapter 4, Irrational Behavior , we present a solution for the problem of how to treat observed irrational behavior (see Definition 4.1) with Entropy Analysis. This is motivated by two reasons. First, we are hardly able to observe perfectly rational data in any survey or for any given set of transaction data. Therefore, any utility inference method that cannot deal with irrational data will not be meaningful for research or commercial applications.Second, our method is at first sight formally structured in a way in which its application to irrational data would return an inferred utility function that is trivial, i.e. uniform (to be further explained at the beginning of the chapter).Our solution to this problem involves the principled use of a specific version of our method which we call relative Entropy Analysis, the cross-entropy version of Entropy Analysis. We start the chapter by presenting our general technique. Next, we substantiate our technique by suggesting one widely applicable heuristic.In Chapter 5, Consumer Choice Models , we develop three consumer choice models to apply our method to marketing problems. We start by developing a basic model for consumer choices in which we consider preferences that relate product characteristics or bundles of goods with money.Next, we constrain this basic model by imposing conditions on preference relations which imply utilities that are quasi-linear in money. We do this because such utilities reduce technical complexity for utility inference problems and because we believe that quasi-linear utilities (which imply the absence of income effects) are sufficiently representative for all items that have relatively low prices. Our third choice model uses von Neumann-Morgenstern expected utilities to apply our method to inference of utilities over risky alternatives.I. 208 pp. Englisch.
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