Frantisek pollak (23 resultados)

Condición: New. In English.

Hardcover. Condición: Brand New. 204 pages. 7.00x0.67x10.00 inches. In Stock.

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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and 'living' the brand.…

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Englisch.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and 'living' the brand.…

Condición: New. Print on Demand.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies. 164 pp. Englisch.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The gradual adoption of innovative technologies in business development has been observed on the market for several decades. We find it in entities operating across almost every area related to the development of new products, cost optimization, effective distribution policies, or the communication of messages to target markets. These are entities with a dominant market nature, but it is not unusual to observe this trend in non-profit or church organizations as well. All these entities share one common variable: the customer base. Retaining a customer is significantly cheaper than acquiring one. Competition is significant, trends and challenges are enormous, and practical approaches require specific knowledge. By synthesizing market challenges and fundamental paradigms, we identify an interesting topic to which we dedicate this book. Among the topics the book introduces to the reader, greater emphasis is placed on those related to Digital Transformation, the process of transitioning from offline to online environments. The publication brings together theoretical and practical constructs to clarify the relationships among Digital Transformation, Data-Driven Decision Making, and the Knowledge Economy. By examining topics such as digitalization, quality, data, and profit, a knowledge base has been created that situates the book's topic within the context of contemporary challenges.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 204 pp. Englisch.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.…

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and 'living' the brand.IN TECH d.o.o., Prolaz Marije Krucifikse Kozulic 3, 51000 Rijeka 100 pp. Englisch.…

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnCommunication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communi.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Buch. Condición: Neu. Brand Management | Franti¿ek Pollák (u. a.) | Buch | Englisch | 2022 | IntechOpen | EAN 9781803559995 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.

Buch. Condición: Neu. Digital Transformation and Data-Driven Decision Making in the Knowledge Economy | Buch | Business, Management and Economics, Volume 49 | Englisch | 2026 | IntechOpen | EAN 9781836355113 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 164 pp. Englisch.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.Books on Demand GmbH, Überseering 33, 22297 Hamburg 204 pp. Englisch.…

Buch. Condición: Neu. Management in Marketing Communications | Buch | Englisch | 2024 | IntechOpen | EAN 9780854666201 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.