Enrico roger (69 resultados)

Hardcover. Condición: Fair.

hardcover. Condición: Fair.

Hardcover. Condición: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condición: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.…

Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condición: Good. Meets the good condition guidelines. Tear on cover. Has wear. Five star seller - Buy with confidence.

Mass Market Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Mass Market Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: Good. 01st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardcover. Condición: As New. Estado de la sobrecubierta: Fine. dj: as new minus 3/4" repaired tear left edge f cover, top edge sunned b cover, calling it fine. book: as new minus dust to outer page edges.

Hardcover. Condición: Black cloth spine /blue boards. DJ Not Price Clipped (17.95). First Printing of the First Edition. New York / Basel: Bantam Books, 1986. Fine condition in Fine Dust Jacket. No chips. No tears. No fading. No rubbing. No creases. No remainder marks. No owner's name or bookplate. Bright, clean, square and tight. No underlining. No highlighting. Fresh and crisp, probably never read. Sharp corners. Index. From the Dust Jacket: "For decades Pepsi-Cola was such an underdog in the 'Cola Wars' that Coca-Cola actually declined an opportunity to buy out its puny rival in 1933. After 87 years of going at it eyeball to eyeball, the impossible actually occurred: the other guy blinked. If we can keep him blinking, what you're about to read will explain the beginnings of one of the more amazing upsets in American Business History. - ROGER ENRICO, President & CEO of Pepsi-Cola.". First Printing of the First Edition. Hardcover. Black cloth spine /blue boards/DJ Not Price Clipped (17.95). 8vo. viii, 280pp. …

Condición: good, fair. First Printing. 24 cm, 280, DJ worn and several edge tears. The titanic 1980's competitive battle between Pepsi-Cola and Coca-Cola for market share, and the various marketing strategies and ploys Pepsi-Cola used to "win" the struggle.

Condición: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 1987. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations carit ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 1987. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Hardcover. Condición: Good. 280 pages. dj chipped nad wornThe inside story of the business war that shook the soft-drink industry--the battle between Coca-Cola and Pepsi. Roger Enrico, the president of the Pepsi-Col a Company, attributes the beginning of the battle to the Pepsi Challenge, an adv ertising campaign by Coca-Cola's chief rival featuring comparison tests in which consumers expressed a preference for the taste of Pepsi over Coke. The Coca-Col a Company responded with New Coke, which was a marketing debacle. For Enrico, th at was terrific. A marketer to the core, his preoccupation is with the advertisi ng campaigns he employed in the war against Coca-Cola. Enrico has no doubts -- a n effective marketing campaign is more important than the product it sells, whic h makes him the quintessential entrepreneur for the age of advertising. This is a case study of how market-research, imagery, and advertising have taken over Am erican business.…

Soft cover. Condición: Near Fine. Book is in near fine condition. 32pp with colour photographs and illustrations.

Hardcover. Condición: Good (ex-library). Estado de la sobrecubierta: Very Good. First Edition. Size: 8vo <9 3/4". viii + 280pp. Text contains some highlight pen markings. Binding firm, spine slightly cocked. Dust jacket in protective plastic cover. Edges browned and marked. Front end paper removed. Ex-library, with usual stamps and markings. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; United States; Modern; Economics. ISBN: 0553051776. ISBN/EAN: 9780553051773. Pictures of this item not already displayed here available upon request. Inventory No: 45241. …

Soft cover. Condición: Near Fine. 1st Edition. first printing.near fine card cover original.32 large pages (2 copies).

Hardcover. Condición: Fine. Titulo original: The Other Guy Blinked. Con nombre del dueno anterior borrado y sello de libreria. COMO NUEVO.

Condición: Good. Original blue boards, dust jacket, coloured endpapers, numerous (full page) illustrations in colour and some in b/w, 4to.