Earley a j (27 resultados)
Walking on Water and Other Stories
Wier, Allen [Editor]; Kincaid, Nanci [Contributor]; Fremlin, Ms. Jennifer A. [Contributor]; Atil, Yesim [Contributor]; Borofka, David [Contributor]; Alley, Michael [Contributor]; Chacko, Mathew [Contributor]; Chiarella, Tom [Contributor]; Day, Cathy [Contributor]; Devens, Matt [Contributor]; Earley, Tony [Contributor]; Blythe, Will [Contributor]; Hathaway, Dev [Contributor]; Hendrie, Laura [Contributor]; Jones, J.R. [Contributor]; Kingsbury, Celia Malone [Contributor]; Parrish, Tim [Contributor]; Payne, Johnny [Contributor]; Schmidt, Nicola [Contributor]; Sielinski, Ron [Contributor]; Kim Trevathan [Contributor]; Watson, Brad [Contributor]; Whitlow, Hubert [Contributor]; Gibson, Ashley [Contributor];
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Librería: MI Re-Tale, Dacula, GA, Estados Unidos de AmericaMI Re-Tale
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 15,33
Envío por EUR 4,64Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: As New. Very nice book.
Idioma: Inglés
Editorial: Sage Publications Ltd, GB 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 36,95
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, c…onversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another "VSFI" book? Browse the series here.
Idioma: Inglés
Editorial: SAGE Publications Ltd, London 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 36,96
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an…informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another "VSFI" book? Browse the series here Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino UnidoPhatpocket Limited
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 25,91
Envío por EUR 12,33Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 35,48
Envío por EUR 10,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. 2019. 1st Edition. Paperback. . . . . .
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 46,82
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019-08-02 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Chiron Media, Wallingford, Reino UnidoChiron Media
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 30,91
Envío por EUR 17,95Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: New.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 37,40
Envío por EUR 13,88Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. In.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 38,59
Envío por EUR 14,27Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback / softback. Condición: New. New copy - Usually dispatched within 3 working days.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 44,49
Envío por EUR 9,22Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. 2019. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Editorial: Sage Publications Ltd 7/27/2019 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 55,82
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Paperback or Softback. Condición: New. A Very Short, Fairly Interesting, Reasonably Cheap Book About. International Marketing. Book.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 57,87
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 55,83
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
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Librería: Gallix, Gif sur Yvette, FranciaGallix
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 29,90
Envío por EUR 19,85Se envía de Francia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Neuf.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 61,57
Envío por EUR 17,38Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 65,38
Envío por EUR 17,38Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: Sage Pubns Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 73,61
Envío por EUR 11,59Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 203 pages. 7.50x5.00x0.50 inches. In Stock.
Idioma: Inglés
Editorial: Sage Publications|SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 37,46
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.Lo.
Idioma: Inglés
Editorial: SAGE Publications Ltd, London 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 60,40
Envío por EUR 32,48Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an…informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another "VSFI" book? Browse the series here Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Más imágenesIdioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 26,60
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. A Very Short, Fairly Interesting, Reasonably Cheap Book About. International Marketing | A J Earley | Taschenbuch | Kartoniert / Broschiert | Englisch | 2019 | SAGE Publications Ltd | EAN 9781526456878 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[d…ot]de | Anbieter: preigu.
Idioma: Inglés
Editorial: Sage Publications Ltd, GB 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 33,87
Envío por EUR 75,31Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, c…onversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another "VSFI" book? Browse the series here.
Idioma: Inglés
Editorial: Sage Pubns Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Impresión bajo demanda
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 36,24
Envío por EUR 11,59Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 203 pages. 7.50x5.00x0.50 inches. In Stock. This item is printed on demand.
Idioma: Inglés
Editorial: SAGE Publications Ltd Jul 2019 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,30
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and… sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.Examplesare provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial eraas well asillustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another 'VSFI' book Browse the series here 216 pp. Englisch.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Impresión bajo demanda
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 40,53
Envío por EUR 14,27Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Idioma: Inglés
Editorial: SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Impresión bajo demanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 31,42
Envío por EUR 61,18Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 3 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and soph…isticated overview of the key issues and debates in an informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.Examplesare provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial eraas well asillustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another 'VSFI' book Browse the series here.
Idioma: Inglés
Editorial: Sage Publications Aug 2019 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 85,60
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophis…ticated overview of the key issues and debates in an informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.Examplesare provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial eraas well asillustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another 'VSFI' book Browse the series here 216 pp. Englisch.
Idioma: Inglés
Editorial: Sage Publications, SAGE Publications Ltd 2019
Serie: Very Short, Fairly Interesting and Reasonably Cheap, Libro 14 de 17. Libro 14 de 17 - Very Short, Fairly Interesting and Reasonably Cheap
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- Impresión bajo demanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 89,90
Envío por EUR 61,55Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticat…ed overview of the key issues and debates in an informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.Examplesare provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial eraas well asillustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.Need another 'VSFI' book Browse the series here.
