Carolin biebrach (17 resultados)

Condición: New.

Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2008 in the subject Politics - International Politics - Region: USA, grade: A, Ohio University (Political Science), course: Elections and Campaigns, language: English, abstract: In 2006, New York's 19th district was facing one of the most competitive races in its history. The incumbent Sue Kelly was challenged by Democrat John Hall. She had to learn that, even in new campaigning times, everything is still about relations - relations to the right, and relations to the wrong people. Her close ties to the Bush administration, her vote against gay marriage, and the relation to the Mark Foley Page Scandal caused some serious problems for Sue Kelly's reelection. In contrast to that, John Hall came from the back. Hardly anyone believed, that he could unseat a twelve-year incumbent. He used his relations to the music industry, and later to strong party leaders, to persuade voters. The Congressional Election in 2006 is also a symbol for the importance of the media. If you know, how to present yourself, the media can boost you; if you don't, the media can destroy you.Furthermore the national trend showed, that Democrats across the country were likely to gain seats in Congress. But still, both parties, the Republicans and the Democrats didn't expect Sue Kelly's seat to be in danger. The outcome shows, that they were wrong.…

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced.Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the fast developing automobile industry all over the world, Mercedes-Benz decided to invent car that reunites all three values, the company embraces. This car - the Mercedes-Benz A-Class - should have another important feature: It is affordable for the middle class.With this car, Mercedes was approaching a new market segment and therefore new target audiences. A campaign, that fits the new car in the overall Mercedes image, was crucial. In May 1996 Mercedes Benz started its huge advertising campaign - almost one and a half years prior to the official product launch on October 18th 1997. More than 100 million Euro will this launching campaign cost the company. Despite that the campaign only ran in the European market, the Mercedes-Benz brand and this specific campaign caught international attention. Newspapers from all over the world accompanied the A-Class until its official launch. These newspapers were also there, when the crisis occurred, that almost harmed the company on a long-term basis.Right after the launch, the car, that was supposed to be innovative, reliable and safe, failed in the so called 'moose-test'. After almost two years of positive media coverage, a flood of criticism followed. Due to the high level of awareness for the car, the public was now also aware of the safety issues the Mercedes A-Class had. What followed was another campaign. The goals were to safe the image of the company, to deal with the crisis and to re-launch the A-Class half a year later.The campaign analysis explains why Mercedes had to take the approach and step into the market segment of small cars. In addition, the launching campaign and its four phases: Big Bang, New Perspectives, New Choices, and New Experiences, will be explained in detail. The second part will cover the crisis that occurred after the launch of the A-Class and the re-launch in 1998. Finally, the analysis will show whether this incident harmed the image of the company on a long-term basis, and how advertising influenced this development.…

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2,0, Universität Leipzig, Sprache: Deutsch, Abstract: Bereits Johann Wolfgang Goethe sagte: 'Wo viel Licht ist, ist auch starker Schatten'. Er erkannte dementsprechend, dass Licht und Schatten untrennbar zusammen gehören und nicht differenziert voneinander betrachtet werden dürfen (Dunker, S.17).Licht und Schatten werden meist nicht als besondere Gestaltungsmittel im Film wahrgenommen (Hickethier, S.82), dennoch haben sie eine entscheidende Bedeutung für Film- und Fernsehszenen (Faulstich, S. 199). Aus diesem Grund sollen Licht und Schatten sowie deren Funktion im Film in dieser Arbeit genauer betrachtet werden. Zunächst muss dafür erläutert werden, welche vielfältigen Aufgaben die Lichtgestaltung im Film wahrnehmen kann und welche Wirkungen damit erzielt werden. Im Folgenden soll dann auf die verschiedenen Quellen des Lichts, wie Führungslicht, Fülllicht, Spitzlicht sowie Hintergrundlicht eingegangen werden. Weiterhin sind die verschiedenen Richtungen, aus denen das Licht auf das Geschehen fallen kann, bedeutend. Man unterscheidet dabei zwischen Seitenlicht, Vorderlicht, Gegenlicht, Oberlicht, Unterlicht und Akzentlicht. Die Beleuchtungsstile High-Key-, Low-Key- und Normalstil werden nachfolgend erläutert. Ausschlaggebend ist auch die Art des Lichtes. Einerseits, ob Tageslicht oder Kunstlicht eingesetzt wird, andererseits, ob speziell zur charakteristischen Darstellung von Personen hartes oder weiches Licht verwendet wird.Beispielgebend für den gezielten Einsatz von Licht und Schatten ist Carol Reeds 'Der Dritte Mann'. Zwei Szenen aus dem britischen Spielfilm der vierziger Jahre, bei denen die Bedeutung der Lichtgestaltung besonders zum Ausdruck kommt, sollen abschließend analysiert werden. Dabei soll deutlich werden, inwiefern Licht und Schatten die dramaturgische Aussage dieses Films unterstützen.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2008 in the subject Politics - International Politics - Region: USA, grade: A, Ohio University (Political Science), course: Elections and Campaigns, language: English, abstract: In 2006, New York's 19th district was facing one of the most competitive races in its history. The incumbent Sue Kelly was challenged by Democrat John Hall. She had to learn that, even in new campaigning times, everything is still about relations - relations to the right, and relations to the wrong people. Her close ties to the Bush administration, her vote against gay marriage, and the relation to the Mark Foley Page Scandal caused some serious problems for Sue Kelly's reelection. In contrast to that, John Hall came from the back. Hardly anyone believed, that he could unseat a twelve-year incumbent. He used his relations to the music industry, and later to strong party leaders, to persuade voters. The Congressional Election in 2006 is also a symbol for the importance of the media. If you know, how to present yourself, the media can boost you; if you don't, the media can destroy you.Furthermore the national trend showed, that Democrats across the country were likely to gain seats in Congress. But still, both parties, the Republicans and the Democrats didn't expect Sue Kelly's seat to be in danger. The outcome shows, that they were wrong. 20 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced.Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the fast developing automobile industry all over the world, Mercedes-Benz decided to invent car that reunites all three values, the company embraces. This car - the Mercedes-Benz A-Class - should have another important feature: It is affordable for the middle class.With this car, Mercedes was approaching a new market segment and therefore new target audiences. A campaign, that fits the new car in the overall Mercedes image, was crucial. In May 1996 Mercedes Benz started its huge advertising campaign - almost one and a half years prior to the official product launch on October 18th 1997. More than 100 million Euro will this launching campaign cost the company. Despite that the campaign only ran in the European market, the Mercedes-Benz brand and this specific campaign caught international attention. Newspapers from all over the world accompanied the A-Class until its official launch. These newspapers were also there, when the crisis occurred, that almost harmed the company on a long-term basis.Right after the launch, the car, that was supposed to be innovative, reliable and safe, failed in the so called 'moose-test'. After almost two years of positive media coverage, a flood of criticism followed. Due to the high level of awareness for the car, the public was now also aware of the safety issues the Mercedes A-Class had. What followed was another campaign. The goals were to safe the image of the company, to deal with the crisis and to re-launch the A-Class half a year later.The campaign analysis explains why Mercedes had to take the approach and step into the market segment of small cars. In addition, the launching campaign and its four phases: Big Bang, New Perspectives, New Choices, and New Experiences, will be explained in detail. The second part will cover the crisis that occurred after the launch of the A-Class and the re-launch in 1998. Finally, the analysis will show whether this incident harmed the image of the company on a long-term basis, and how advertising influenced this development. 32 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2,0, Universität Leipzig, Sprache: Deutsch, Abstract: Bereits Johann Wolfgang Goethe sagte: 'Wo viel Licht ist, ist auch starker Schatten'. Er erkannte dementsprechend, dass Licht und Schatten untrennbar zusammen gehören und nicht differenziert voneinander betrachtet werden dürfen (Dunker, S.17).Licht und Schatten werden meist nicht als besondere Gestaltungsmittel im Film wahrgenommen (Hickethier, S.82), dennoch haben sie eine entscheidende Bedeutung für Film- und Fernsehszenen (Faulstich, S. 199). Aus diesem Grund sollen Licht und Schatten sowie deren Funktion im Film in dieser Arbeit genauer betrachtet werden. Zunächst muss dafür erläutert werden, welche vielfältigen Aufgaben die Lichtgestaltung im Film wahrnehmen kann und welche Wirkungen damit erzielt werden. Im Folgenden soll dann auf die verschiedenen Quellen des Lichts, wie Führungslicht, Fülllicht, Spitzlicht sowie Hintergrundlicht eingegangen werden. Weiterhin sind die verschiedenen Richtungen, aus denen das Licht auf das Geschehen fallen kann, bedeutend. Man unterscheidet dabei zwischen Seitenlicht, Vorderlicht, Gegenlicht, Oberlicht, Unterlicht und Akzentlicht. Die Beleuchtungsstile High-Key-, Low-Key- und Normalstil werden nachfolgend erläutert. Ausschlaggebend ist auch die Art des Lichtes. Einerseits, ob Tageslicht oder Kunstlicht eingesetzt wird, andererseits, ob speziell zur charakteristischen Darstellung von Personen hartes oder weiches Licht verwendet wird.Beispielgebend für den gezielten Einsatz von Licht und Schatten ist Carol Reeds 'Der Dritte Mann'. Zwei Szenen aus dem britischen Spielfilm der vierziger Jahre, bei denen die Bedeutung der Lichtgestaltung besonders zum Ausdruck kommt, sollen abschließend analysiert werden. Dabei soll deutlich werden, inwiefern Licht und Schatten die dramaturgische Aussage dieses Films unterstützen. 24 pp. Deutsch.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced.Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the fast developing automobile industry all over the world, Mercedes-Benz decided to invent car that reunites all three values, the company embraces. This car ¿ the Mercedes-Benz A-Class ¿ should have another important feature: It is affordable for the middle class.With this car, Mercedes was approaching a new market segment and therefore new target audiences. A campaign, that fits the new car in the overall Mercedes image, was crucial. In May 1996 Mercedes Benz started its huge advertising campaign ¿ almost one and a half years prior to the official product launch on October 18th 1997. More than 100 million Euro will this launching campaign cost the company. Despite that the campaign only ran in the European market, the Mercedes-Benz brand and this specific campaign caught international attention. Newspapers from all over the world accompanied the A-Class until its official launch. These newspapers were also there, when the crisis occurred, that almost harmed the company on a long-term basis.Right after the launch, the car, that was supposed to be innovative, reliable and safe, failed in the so called ¿moose-test¿. After almost two years of positive media coverage, a flood of criticism followed. Due to the high level of awareness for the car, the public was now also aware of the safety issues the Mercedes A-Class had. What followed was another campaign. The goals were to safe the image of the company, to deal with the crisis and to re-launch the A-Class half a year later.The campaign analysis explains why Mercedes had to take the approach and step into the market segment of small cars. In addition, the launching campaign and its four phases: Big Bang, New Perspectives, New Choices, and New Experiences, will be explained in detail. The second part will cover the crisis that occurred after the launch of the A-Class and the re-launch in 1998. Finally, the analysis will show whether this incident harmed the image of the company on a long-term basis, and how advertising influenced this development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 32 pp. Englisch.…

Taschenbuch. Condición: Neu. Elections and Campaign: John Hall and New Yorks 19th district | Carolin Biebrach | Taschenbuch | 20 S. | Englisch | 2009 | GRIN Verlag | EAN 9783640360161 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Taschenbuch. Condición: Neu. Mercedes Benz - How A Great Campaign Can Almost Kill A Company | Carolin Biebrach | Taschenbuch | 32 S. | Englisch | 2009 | GRIN Verlag | EAN 9783640360154 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Condición: New. Print on Demand pp. 26 464:B&W 8.268 x 11.693 in or 297 x 210 mm (A4) Perfect Bound on White w/Matte Lam.

Condición: New. Print on Demand pp. 26.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2,0, Universität Leipzig, Sprache: Deutsch, Abstract: Bereits Johann Wolfgang Goethe sagte: ¿Wo viel Licht ist, ist auch starker Schatten¿. Er erkannte dementsprechend, dass Licht und Schatten untrennbar zusammen gehören und nicht differenziert voneinander betrachtet werden dürfen (Dunker, S.17).Licht und Schatten werden meist nicht als besondere Gestaltungsmittel im Film wahrgenommen (Hickethier, S.82), dennoch haben sie eine entscheidende Bedeutung für Film- und Fernsehszenen (Faulstich, S. 199). Aus diesem Grund sollen Licht und Schatten sowie deren Funktion im Film in dieser Arbeit genauer betrachtet werden. Zunächst muss dafür erläutert werden, welche vielfältigen Aufgaben die Lichtgestaltung im Film wahrnehmen kann und welche Wirkungen damit erzielt werden. Im Folgenden soll dann auf die verschiedenen Quellen des Lichts, wie Führungslicht, Fülllicht, Spitzlicht sowie Hintergrundlicht eingegangen werden. Weiterhin sind die verschiedenen Richtungen, aus denen das Licht auf das Geschehen fallen kann, bedeutend. Man unterscheidet dabei zwischen Seitenlicht, Vorderlicht, Gegenlicht, Oberlicht, Unterlicht und Akzentlicht. Die Beleuchtungsstile High-Key-, Low-Key- und Normalstil werden nachfolgend erläutert. Ausschlaggebend ist auch die Art des Lichtes. Einerseits, ob Tageslicht oder Kunstlicht eingesetzt wird, andererseits, ob speziell zur charakteristischen Darstellung von Personen hartes oder weiches Licht verwendet wird.Beispielgebend für den gezielten Einsatz von Licht und Schatten ist Carol Reeds ¿Der Dritte Mann¿. Zwei Szenen aus dem britischen Spielfilm der vierziger Jahre, bei denen die Bedeutung der Lichtgestaltung besonders zum Ausdruck kommt, sollen abschließend analysiert werden. Dabei soll deutlich werden, inwiefern Licht und Schatten die dramaturgische Aussage dieses Films unterstützen.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Deutsch.…

Condición: New. PRINT ON DEMAND pp. 26.

Taschenbuch. Condición: Neu. Lichtgestaltung im Film - Der Dritte Mann | Carolin Biebrach | Taschenbuch | 24 S. | Deutsch | 2009 | GRIN Verlag | EAN 9783640473403 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…