Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 13,07
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 13,16
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Morales III, Roman; Harms, Greg; Braun, Keith Ilustrador. In.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 13,16
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Morales III, Roman; Harms, Greg Ilustrador. In.
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Original o primera edición
EUR 20,33
Cantidad disponible: 11 disponibles
Añadir al carritoPaperback. Condición: New. 1.
Idioma: Inglés
Publicado por Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 37,83
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 39,35
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 33,04
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2024. hardcover. . . . . .
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 42,80
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 49,32
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 17,29
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 352 pages. German language. 4.92x0.97x7.36 inches. In Stock.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 41,40
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Majestic Books, Hounslow, Reino Unido
EUR 43,46
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por McGraw-Hill Ryerson School, 2001
ISBN 10: 0070896070 ISBN 13: 9780070896079
Librería: Textbook Pro, North Vancouver, BC, Canada
Original o primera edición
EUR 32,19
Cantidad disponible: 1 disponibles
Añadir al carritoNo Binding. Condición: Very Good. 1st Edition. Plastic CD case may be cracked, but CD itself is fine. Shows some minor wear but still in very good condition with many years of productive life remaining. May have a school stamp or bar-code. Ships same or next business day via USPS Media Mail or Canada Post Expedited.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 41,98
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 56,65
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 14,94
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPAP. Condición: New. Morales III, Roman; Harms, Greg Ilustrador. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 14,99
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPAP. Condición: New. Morales III, Roman; Harms, Greg; Braun, Keith Ilustrador. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 49,93
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: moluna, Greven, Alemania
EUR 19,45
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Morales III, Roman; Harms, Greg Ilustrador.
EUR 19,45
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Morales III, Roman; Harms, Greg; Braun, Keith Ilustrador.
Idioma: Inglés
Publicado por Columbia Business School Pub, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Revaluation Books, Exeter, Reino Unido
EUR 58,29
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 264 pages. 9.25x6.13x9.75 inches. In Stock.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 13,89
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPAP. Condición: New. Morales III, Roman; Harms, Greg; Braun, Keith Ilustrador. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 13,89
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPAP. Condición: New. Morales III, Roman; Harms, Greg Ilustrador. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 51,37
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Idioma: Inglés
Publicado por Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: moluna, Greven, Alemania
EUR 46,80
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Über den AutorRobin Landa and Greg BraunInhaltsverzeichnisForeword by David Lubars, chairman & chief creative officer, BBDOAcknowledgmentsIntroduction1. Why Should a Brand Tell a Story?Int.
Idioma: Inglés
Publicado por Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Rarewaves.com UK, London, Reino Unido
EUR 34,70
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Librería: Rarewaves.com UK, London, Reino Unido
Original o primera edición
EUR 17,84
Cantidad disponible: 11 disponibles
Añadir al carritoPaperback. Condición: New. 1.
Idioma: Inglés
Publicado por Columbia Business School Pub, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Librería: Revaluation Books, Exeter, Reino Unido
EUR 39,33
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 264 pages. 9.25x6.13x9.75 inches. In Stock. This item is printed on demand.