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  • Idioma: Inglés

    Editorial: Pearson Education (US), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 4,08

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Paperback. Condición: Very Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Regular

    EUR 4,08

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 4,08

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 7 disponibles

    Paperback. Condición: Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

  • Idioma: Inglés

    Editorial: Que Publishing, 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: Your Online Bookstore, Houston, TX, Estados Unidos de AmericaYour Online Bookstore

    Vendedor de 5 estrellas
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    Condición: Usado - Regular

    EUR 4,09

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    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Fair.

  • Idioma: Inglés

    Editorial: Que Publishing, 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America3Brothers Bookstore

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 4,14

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    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

  • Idioma: Inglés

    Editorial: Pearson Education Canada, 2013

    0132164361 / 9780132164368

    • Tapa dura

    Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de AmericaZoom Books East

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 4,27

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Idioma: Inglés

    Editorial: MIT Press Ltd, 2018

    0262535998 / 9780262535991

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 5,57

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    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: Very Good. Leading economists consider the shape of future economic policy: will it resume the pre-crisis consensus, or contend with the post-crisis new normal? What will economic policy look like once the global financial crisis is finally over? Will it resume the pre-crisis consensus, or will it be forced to contend with a post-crisis new normal? Have we made progress in addressing these issues, or does confusion remain? In April of 2015, the International Monetary Fund gathered leading economists, both academics and policymakers, to address the shape of future macroeconomic policy. This book is the result, with prominent figures--including Ben Bernanke, John Taylor, and Paul Volcker--offering essays that address topics that range from the measurement of systemic risk to foreign exchange intervention.The chapters address whether we have entered a new normal of low growth, negative real rates, and deflationary pressures, with contributors taking opposing views; whether new financial regulation has stemmed systemic risk; the effectiveness of macro prudential tools; monetary policy, the choice of inflation targets, and the responsibilities of central banks; fiscal policy, stimulus, and debt stabilization; the volatility of capital flows; and the international monetary and financial system, including the role of international policy coordination.In light of these discussions, is there progress or confusion regarding the future of macroeconomic policy? In the final chapter, volume editor Olivier Blanchard answers: both. Many lessons have been learned; but, as the chapters of the book reveal, there is no clear agreement on several key issues.ContributorsViral V. Acharya, Anat R. Admati, Zeti Akhtar Aziz, Ben Bernanke, Olivier Blanchard, Marco Buti, Ricardo J. Caballero, Agust n Carstens, Jaime Caruana, J. Bradford DeLong, Martin Feldstein, Vitor Gaspar, John Geanakoplos, Philipp Hildebrand, Gill Marcus, Maurice Obstfeld, Luiz Awazu Pereira da Silva, Rafael Portillo, Raghuram Rajan, Kenneth Rogoff, Robert E. Rubin, Lawrence H. Summers, Hyun Song Shin, Lars E. O. Svensson, John B. Taylor, Paul Tucker, Jos Vi als, Paul A. Volcker.…

  • Idioma: Inglés

    Editorial: The MIT Press (edition Reprint), 2018

    0262535998 / 9780262535991

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

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    Condición: Usado - Bueno

    EUR 5,57

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    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Broadsuite, Inc., 2016

    0692696350 / 9780692696354

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 5,61

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: - How dragons turn emerging market trends into transformative business opportunities. - How experiences have become as important to consumers as goods and services. - What key technologies every business must adopt to remain competitive. - What digital transformation is, and what it really means to your business. - The role that leadership plays in driving culture change and digital transformation. - How to teach your organization to adapt to change and evolve faster than it ever has. - How to not only adapt to disruption but turn it into a profitable business model. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.…

  • Idioma: Inglés

    Editorial: Broadsuite, Inc., 2016

    0692696350 / 9780692696354

    • Tapa blanda

    Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 5,62

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    Cantidad disponible: 1 disponible

    Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Idioma: Inglés

    Editorial: The MIT Press, 2023

    0262547252 / 9780262547253

    • Tapa blanda

    Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de AmericaBay State Book Company

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 5,65

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    Cantidad disponible: 1 disponible

    Condición: very_good.

  • Idioma: Inglés

    Editorial: QUE, 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: AwesomeBooks, Wallingford, Reino UnidoAwesomeBooks

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 3,39

    Envío por EUR 2,39 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Paperback. Condición: Very Good. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
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    Condición: Usado - Regular

    EUR 5,93

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 5,93

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 3 disponibles

    Paperback. Condición: Very Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 5,93

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 7 disponibles

    Paperback. Condición: Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social   ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone   ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself   ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation   ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist   Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.…

  • Idioma: Inglés

    Editorial: Que Publishing (edition 1), 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 6,00

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2002

    0130671002 / 9780130671004

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    EUR 6,10

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    Cantidad disponible: 2 disponibles

    Hardback. Condición: Good. This text was designed for courses in intermediate macroeconomics. Its fundamental goals are to provide an integrated view of macroeconomics, and to make close contact with current macroeconomic events. Theoretical material is presented within the context of a real-world application.…

  • Idioma: Inglés

    Editorial: Prentice Hall, 2002

    0130671002 / 9780130671004

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    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Aceptable

    EUR 6,11

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Prentice Hall, 2002

    0130671002 / 9780130671004

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    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

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    Condición: Usado - Aceptable

    EUR 6,11

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: MIT Press Ltd, 2012

    026201761X / 9780262017619

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 6,12

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    Cantidad disponible: 1 disponible

    Hardback. Condición: Very Good. Prominent economists reconsider the fundamentals of economic policy for a post-crisis world.In 2011, the International Monetary Fund invited prominent economists and economic policymakers to consider the brave new world of the post-crisis global economy. The result is a book that captures the state of macroeconomic thinking at a transformational moment.The crisis and the weak recovery that has followed raise fundamental questions concerning macroeconomics and economic policy. These top economists discuss future directions for monetary policy, fiscal policy, financial regulation, capital-account management, growth strategies, the international monetary system, and the economic models that should underpin thinking about critical policy choices. ContributorsOlivier Blanchard, Ricardo Caballero, Charles Collyns, Arminio Fraga, M r Gu mundsson, Sri Mulyani Indrawati, Otmar Issing, Olivier Jeanne, Rakesh Mohan, Maurice Obstfeld, Jos Antonio Ocampo, Guillermo Ortiz, Y. V. Reddy, Dani Rodrik, David Romer, Paul Romer, Andrew Sheng, Hyun Song Shin, Parthasarathi Shome, Robert Solow, Michael Spence, Joseph Stiglitz, Adair Turner.…

  • Idioma: Inglés

    Editorial: MIT Press, 2012

    026201761X / 9780262017619

    • Tapa dura

    Librería: Bellwetherbooks, McKeesport, PA, Estados Unidos de AmericaBellwetherbooks

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    Condición: Usado - Bueno

    EUR 2,48

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    Cantidad disponible: 10 disponibles

    hardcover. Condición: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.

  • Idioma: Inglés

    Editorial: MIT Press, 2012

    026201761X / 9780262017619

    • Tapa dura

    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

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    Condición: Usado - Aceptable

    EUR 6,17

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: MIT Press, 2012

    026201761X / 9780262017619

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    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Bueno

    EUR 6,17

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Pearson Education Canada, 2013

    0132164361 / 9780132164368

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    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Bueno

    EUR 6,17

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: MIT Press, 2012

    026201761X / 9780262017619

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    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Bueno

    EUR 6,17

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Pearson Education Canada, 2013

    0132164361 / 9780132164368

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    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

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    Condición: Usado - Aceptable

    EUR 6,17

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: Broadsuite, Inc., 2016

    0692696350 / 9780692696354

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    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

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    Condición: Usado - Aceptable

    EUR 6,18

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: The MIT Press, 2018

    0262535998 / 9780262535991

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    Librería: Bellwetherbooks, McKeesport, PA, Estados Unidos de AmericaBellwetherbooks

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    Condición: Usado - Bueno

    EUR 2,57

    Envío por EUR 3,55 
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    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.

  • Idioma: Inglés

    Editorial: Que Publishing, 2011

    0789747413 / 9780789747419

    Serie: Libro 10 de 48 - Que Biz-Tech

    • Tapa blanda

    Librería: Hawking Books, Edgewood, TX, Estados Unidos de AmericaHawking Books

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 6,24

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    Cantidad disponible: 1 disponible

    Condición: Very Good. Very Good Condition. Five star seller - Buy with confidence.

  • Idioma: Inglés

    Editorial: The MIT Press, 2018

    0262535998 / 9780262535991

    • Tapa blanda

    Librería: Bellwetherbooks, McKeesport, PA, Estados Unidos de AmericaBellwetherbooks

    Vendedor de 4 estrellas
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    Condición: Usado - Aceptable

    EUR 2,64

    Envío por EUR 3,55 
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    Cantidad disponible: 1 disponible

    paperback. Condición: Good. Crease/tear to cover.