Björner emma (38 resultados)

Soft cover. Condición: Fine. Very good copy. Only negligible wear on cover. Text block in near new condition. Dedication from the author. 295pp.

Paperback. Condición: new. Paperback. This book constitutes the refereed proceedings of the 9th EAI International Conference on Design, Learning, and Innovation, DLI 2024, held virtually, during November 78, 2024.The 11 full papers included in this book were carefully reviewed and selected from 29 submissions. They were organized in topical sections as follows: Using Immersive Technologies for Learning, Accessibility, and Technological Innovation; and Engaging Learners through Gamification, Playful Design, and Generative AI. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New.

Paperback. Condición: Brand New. 200 pages. 9.25x6.10x9.25 inches. In Stock.

Taschenbuch. Condición: Neu. Design, Learning, and Innovation | 9th EAI International Conference, DLI 2024, Virtual Event, November 7-8, 2024, Proceedings | Eva Brooks (u. a.) | Taschenbuch | Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering | xii | Englisch | 2025 | Springer | EAN 9783031856624 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Condición: new.

Condición: New.

Condición: New. 2014. Hardback. . . . . .

Condición: New. In English.

Condición: New.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condición: New. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang.…

Hardcover. Condición: Brand New. 302 pages. 9.25x6.25x1.00 inches. In Stock.

Hardcover. Condición: new. Hardcover. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Bjoerner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Loefgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Gebunden. Condición: New. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion acti.

Condición: New. 2014. Hardback. . . . . . Books ship from the US and Ireland.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Hardback. Condición: New. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang.…

Buch. Condición: Neu. Neuware.

Hardcover. Condición: new. Hardcover. This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Bjoerner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Loefgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: new.

Condición: New.

Condición: New. 2025. hardcover. . . . . .

Condición: New.

Hardback. Condición: New. This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges.Key Features:Over 100 entries written by leading scholars and practitionersCombines detailed theoretical discussions with case studies, field research and practical applicationsExpands the boundaries of the field beyond the traditional focus on cities, with entries examining the branding of clusters, destinations, islands and rural areasThis interdisciplinary Encyclopedia is a vital resource for students and scholars of marketing, tourism, human geography and planning. Its recommendations will also benefit policymakers and practitioners looking to deepen their understanding of city and place branding.…

Hardcover. Condición: Brand New. 544 pages. 9.62x6.62x1.14 inches. In Stock.

Condición: New.

Hardcover. Condición: new. Hardcover. This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges.Key Features:Over 100 entries written by leading scholars and practitionersCombines detailed theoretical discussions with case studies, field research and practical applicationsExpands the boundaries of the field beyond the traditional focus on cities, with entries examining the branding of clusters, destinations, islands and rural areasThis interdisciplinary Encyclopedia is a vital resource for students and scholars of marketing, tourism, human geography and planning. Its recommendations will also benefit policymakers and practitioners looking to deepen their understanding of city and place branding. This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardback. Condición: New. This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges.Key Features:Over 100 entries written by leading scholars and practitionersCombines detailed theoretical discussions with case studies, field research and practical applicationsExpands the boundaries of the field beyond the traditional focus on cities, with entries examining the branding of clusters, destinations, islands and rural areasThis interdisciplinary Encyclopedia is a vital resource for students and scholars of marketing, tourism, human geography and planning. Its recommendations will also benefit policymakers and practitioners looking to deepen their understanding of city and place branding.…