Librería: libreriauniversitaria.it, Occhiobello, RO, Italia
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Publicado por Guida editori, 2014
Librería: Libreria Tara, Roma, RM, Italia
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Añadir al carritoCondición: buono. Sociologia e Comunicazione Essay writing Sociology and Communication studies We care 4 bross. edit. ill. - prima edizione OTTIME CONDIZIONI.
Librería: libreriauniversitaria.it, Occhiobello, RO, Italia
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Librería: libreriauniversitaria.it, Occhiobello, RO, Italia
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Añadir al carritoCondición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Añadir al carritocopertina morbida. Condición: buone. In questo volume l'innovazione è interpretata in una logica processuale, come itinerario di creazione, consolidamento, ampliamento, condivisione di assetti aziendali, finalizzata ad una o più applicazioni e/o comportamenti manageriali. In tale ambito, si focalizza l'attenzione sul quadro d'insieme delle macro-aree che definiscono l'iter di innovazione (monitoraggio, generazione e selezione idee, concept, progettazione, sperimentazione industriale, introduzione nel mercato e postvendita). Ciascuna macro-area è approfondita esplicitando attività, soggetti, risorse e practice adottabili nelle imprese, in modo da individuare quelle più critiche e determinanti in termini di complessità gestionale.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Añadir al carritoTaschenbuch. Condición: Neu. Digital Transformation in the Cultural Heritage Sector | Challenges to Marketing in the New Digital Era | Tiziana Russo Spena (u. a.) | Taschenbuch | xiii | Englisch | 2022 | Springer | EAN 9783030633783 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Idioma: Inglés
Publicado por Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 171,19
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Idioma: Inglés
Publicado por Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 171,19
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 247,92
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Añadir al carritoHardcover. Condición: Brand New. 232 pages. 9.25x6.10x0.71 inches. In Stock.
Idioma: Inglés
Publicado por Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 267,33
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ISBN 10: 1799896560 ISBN 13: 9781799896562
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 284,34
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Publicado por Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 267,32
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Publicado por Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
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Publicado por Information Science Reference, 2022
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Publicado por Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
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EUR 517,53
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Añadir al carritohardcover. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
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Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 134,27
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Idioma: Inglés
Publicado por Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Librería: moluna, Greven, Alemania
EUR 144,94
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transf.
Idioma: Inglés
Publicado por Springer International Publishing Mrz 2021, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 171,19
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Añadir al carritoBuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Idioma: Inglés
Publicado por Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Librería: moluna, Greven, Alemania
EUR 144,94
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transformed.
Idioma: Inglés
Publicado por Springer International Publishing Mrz 2022, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 171,19
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 205,63
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Librería: Majestic Books, Hounslow, Reino Unido
EUR 214,04
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Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 208,35
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