Andrea oliveira (93 resultados)

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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Paperback. Condición: New. Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One of the research focuses that persists, now more than ever from various points of view, is on the relevance of communication strategies in processes of social change. This focus derives from the European doctrine of Public Relations whose main reference is Lucien Matrat, focused on the social subject. Even Ferguson, addressing a perspective from management, highlights that to understand relationships it is required not only to understand the communication process and its effects, but also to understand the different actors within the communication process and their social context. One of the priorities, and at the same time emerging challenge for public relations leaders, is how to address diversity and multiculturalism in the public sphere, society and organizations from this anthropological perspective. This topic provides the possibility of a broad and interesting debate that can enrich research on the management of relationships between different social actors.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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Condición: New. In English.

Condición: New. 2024. New. paperback. . . . . .

Condición: New.

Condición: New.

Paperback. Condición: New.

Condición: New. 2024. New. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condición: Brand New. 228 pages. 9.06x6.10x0.52 inches. In Stock.

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Condición: Nuevo. En estos tiempos en que los índices de lectura cotizan claramente a la baja, la colección Dircom ha decidido realizar una apuesta a la contra y publicar un título en cuatro volúmenes. Las aportaciones del presente ensayo permitirán a los profesionales de la comunicación hacer frente al diseño de un plan estratégico de comunicación mediante un modelo para la acción. Porque ese es el propósito de la obra: mostrar, paso a paso, cómo elaborar un plan estratégico de comunicación desde la perspectiva de las relaciones públicas y la comunicación corporativa. Este volumen III, La investigación estratégica preliminar, afronta la gran ausente en la gestión profesional de la comunicación: la investigación inicial que cimenta todo plan estratégico y que constituye la primera de sus cuatro etapas. Partiendo de una revisión bibliográfica en profundidad se realiza un recorrido sobre la evolución de la medición desde finales del siglo xix hasta la actualidad, de interés para los profesionales que deseen conocer el nivel de madurez de su praxis sobre la materia; se describen las diferencias entre investigación aplicada y estratégica; se detallan las diversas auditorías de los distintos ámbitos de análisis, así como sus métodos, técnicas y procesos, finalizando en cada caso concreto con mención a indicadores de medida.…

Paperback. Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One of the research focuses that persists, now more than ever from various points of view, is on the relevance of communication strategies in processes of social change. This focus derives from the European doctrine of Public Relations whose main reference is Lucien Matrat, focused on the social subject. Even Ferguson, addressing a perspective from management, highlights that to understand relationships it is required not only to understand the communication process and its effects, but also to understand the different actors within the communication process and their social context. One of the priorities, and at the same time emerging challenge for public relations leaders, is how to address diversity and multiculturalism in the public sphere, society and organizations from this anthropological perspective. This topic provides the possibility of a broad and interesting debate that can enrich research on the management of relationships between different social actors.…

Condición: New.

Condición: New.

Hardcover. Condición: Very Good. 2015 Springer hardcover edition. Unread copy in very good condition. Contents: 1. 'Men Become Sociable by Living Together in Society: Re-assessing Mandeville's Social Theory' by Malcolm Jack; 2. 'Bernard de Mandeville and the Shaping of Conjectural History' by Frank Palmeri; 3. 'Mandeville and the Eighteenth-Century Discussions About Luxury' by Edmundo Balsemao Pires; 4. 'Sex, Money, and Feelings: Mandeville's Dialogue with Sentimental Drama' by Laura J. Rosenthal; 5. 'Humorism A Posteriori: Fables and Dialogues as a Method in Mandeville's Thought' by Alessandro Chiessi; 6. 'Mandeville, Pope, and Apocalypse' by Peter Knox-Shaw; 7. 'The Fable of the Bees: proles sine matre?' by Beatrice Guion; 8. 'Mandeville as a Sceptical and Medical Philosopher' by Rui Bertrand Romao; 9. 'Is Adam Smith Heir of Bernard Mandeville?' by Isil Cesmeli; 10. 'Mandeville on Pride and Animal Nature' by John J. Callanan; 11. 'Remarks Upon that Wonderful Chapter: The Controversy on Luxury Between Mandeville and Dennis' by Matteo Revolti; 12. 'Mandeville and the Therapeutics of Melancholic Passions' by Claudio Alexandre S. Carvalho; 13. 'The Exchange Between Mandeville and Berkeley' by Mikko Tolonen; 14. 'Mandeville and the Markets: An Economic Assessment' by Rogerio Arthmar; 15. 'Courage and Chastity in a Commercial Society. Mandeville's Point on Male and Female Honour' by Andrea Branchi; 16. 'Mandeville and Smith on the Problem of Moral Order' by Luis Oliveira; 17. 'Atheism, Religion and Society in Mandeville's Thought' by Mauro Simonazzi; 18. 'Simulation and Dissimulation. Mandeville's Satirical View of Commercial Society' by Joaquim Braga.…

Condición: New.

Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. Priorities for Public Relations Leaders | Andrea Oliveira (u. a.) | Taschenbuch | Englisch | 2024 | Peter Lang | EAN 9783631916797 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …

Paperback. Condición: New. Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One of the research focuses that persists, now more than ever from various points of view, is on the relevance of communication strategies in processes of social change. This focus derives from the European doctrine of Public Relations whose main reference is Lucien Matrat, focused on the social subject. Even Ferguson, addressing a perspective from management, highlights that to understand relationships it is required not only to understand the communication process and its effects, but also to understand the different actors within the communication process and their social context. One of the priorities, and at the same time emerging challenge for public relations leaders, is how to address diversity and multiculturalism in the public sphere, society and organizations from this anthropological perspective. This topic provides the possibility of a broad and interesting debate that can enrich research on the management of relationships between different social actors.…

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Paperback. Condición: New.

Hardback. Condición: New.

Paperback. Condición: New.