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Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.65.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Buchpark, Trebbin, Alemania
Libro
Condición: Sehr gut. Annotated. 404 Seiten 2516118/1 Altersfreigabe FSK ab 0 Jahre Gebundene Ausgabe, Größe: 15.6 x 2.4 x 23.4 cm.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Campbell Bookstore, Austin, TX, Estados Unidos de America
Libro
Condición: very good.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Libro
Hardcover. Condición: new. New Copy. Customer Service Guaranteed.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Libro
Hardcover. Condición: new. New. Fast Shipping and good customer service.
Publicado por Bloomsbury, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Libro
Hardcover. Condición: new. New.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Libro
Condición: New.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Libro
Condición: New. New. In shrink wrap. Looks like an interesting title! 1.65.
Publicado por ABC-CLIO, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Libro Impresión bajo demanda
HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por Bloomsbury 3PL, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Libro Impresión bajo demanda
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Publicado por ABC-Clio, Incorporated, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Books Puddle, New York, NY, Estados Unidos de America
Libro
Condición: New. pp. 408 Index.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
Libro Impresión bajo demanda
Hardcover. Condición: new. This item is printed on demand.
Publicado por ABC-CLIO, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Libro Impresión bajo demanda
HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por ABC-Clio, Incorporated, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Majestic Books, Hounslow, Reino Unido
Libro Impresión bajo demanda
Condición: New. Print on Demand pp. 408.
Publicado por ABC-CLIO, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Libro Impresión bajo demanda
Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: moluna, Greven, Alemania
Libro Impresión bajo demanda
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural.
Publicado por Bloomsbury 3PL, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro Impresión bajo demanda
Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Taken together, these papers represent the cutting edge of research in the area of advertising and emotion and a major contribution to the literature of consumer psychology.The volume is organized into six general sections. Part I provides an overview of the ways in which emotions affect the advertising environment. The next group of chapters investigates how emotional responses to advertising can and should be measured. The third section is comprised of empirical chapters which examine such issues as the potential role of facial expression in the arousal of emotion, differential emotional responses to storyboards, animatics and finished commercials, and the impact on emotional response of the introductory position of the brand name and product category within a commercial. In Part IV, the contributors look at how the emotional reactions to ads affect other constructs or behavior of interest to advertisers, including message recall and attitude toward the ad. The following section contains two chapters that explicitly examine how the emotional make-up of the viewer interacts with the emotional fabric of the ad. The final chapter presents an overview of the role of consumer psychology in the social sciences. Ideal as a set of readings for graduate students and researchers in consumer psychology and advertising research, this book would also be invaluable as a supplemental text for advanced undergraduate or graduate courses in cognitive psychology, social psychology, mass media/communications/journalism, or family economics.
Publicado por Praeger, 1990
ISBN 10: 0899305377ISBN 13: 9780899305370
Librería: Mispah books, Redhill, SURRE, Reino Unido
Libro
Hardcover. Condición: Like New. Like New. book.