Roland van der vorst (48 resultados)

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

paperback. Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Condición: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2017.

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condición: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Paperback. Condición: New. The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft 'polar' brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It's a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: new.

Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condición: New. pp. 176.

Condición: New. 2017. Paperback. . . . . .

Paperback. Condición: Brand New. 01 edition. 178 pages. French language. 8.75x5.75x0.75 inches. In Stock.

Paperback. Condición: New.

Paperback. Roland van der Vorst, BIS Publishers B.V. The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it's easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer? The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft 'polar' brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity. This goes further than just being different. It's a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd. Paperback.…

Condición: New. 2017. Paperback. . . . . . Books ship from the US and Ireland.

Condición: Fine. Some light scratches to the cover. The book is clean and readable throughout, a sound copy.

Condición: As New.

Condición: New. pp. 176.

Condición: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveränderung. Historische, culturele en psychologische aspecten van hoop.

Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Softcover. Condición: Good. First Edition. Wat is nieuwsgierigheid? En hoe worden we nieuwsgierig gemaakt? Hoe komt het dat je de wereld vergeet in de bioscoop? Dat er reclames zijn die je blijven boeien en andere waarbij je meteen begint te zappen? Waarom je over sommige organisaties meer informatie wilt en waarom andere je onverschillig laten? In een wereld waarin we overstelpt worden door signalen negeren we de meeste. Maar soms springen er beelden uit waar je meer van wilt weten, beelden die de nieuwsgierigheid prikkelen. Zoals een foto in de krant van mensen die op handen en voeten lopen, of de sc nes uit moderne televisieseries als 24. Wat is het geheim van deze beelden? Hoe slagen de makers erin onze nieuwsgierigheid te prikkelen? Hoe doen schrijvers, reclamemakers, politici, beeldend kunstenaars, reclamemakers, gamebouwers, designers, filmmakers en fotografen dat? In dit rijk ge llustreerde boek onthult Roland van der Vorst de principes achter het opwekken van nieuwsgierigheid. Het laat op een toegankelijke manier zien hoe ons denken over nieuwsgierigheid in de loop der tijd is veranderd en neemt de lezer mee van Aristoteles tot de allernieuwste snufjes uit de virtuele wereld. Nieuwsgierigheid is een boek voor iedereen die wil weten hoe hij dagelijks nieuwsgierig wordt gemaakt en hoe hij anderen nieuwsgierig kan maken.; Opdracht op Franse titelpagina.…

Hardcover. Condición: As New. Leichte Kratzer / Abnutzungen / Druckstellen. We're all born naked. The rest is tech. Konnen wir auch ohne? Digitale Anwendungen werden als Werkzeuge verkauft, die uns Zugang zur Welt ermoglichen. In gewisser Weise sind sie das auch. Mit ihnen konnen wir lesen und sehen, was in der Welt passiert, Zahlungen tatigen, mit Menschen in weiter Ferne kommunizieren und selbst Nachrichten in die Welt hinausschicken. Aber sie engen unseren Blick auf die Welt auch ein. Denn sie wollen diese Welt standig festhalten. Ein Prozess, der auch dann noch weiterzugehen scheint, wenn man seine Gerate aus der Hand gelegt hat. Dieses Buch ist ein Versuch, die Natur dieser standigen Festlegung aufzudecken und die damit einhergehende Fixierung verstehen zu lernen. In der Konsequenz ist es auch eine Erkundung, wie man ihr entkommen kann. Denn was die heutige Zeit in technologischer Hinsicht so faszinierend und anstrengend macht, ist die die Erfahrung, wie kurz die Leine eigentlich ist, an der die Digitalisierung uns halt.…

Paperback, met flappen, nette staat, 240 pagina's.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: Very Good.

Condición: As New.

Taschenbuch. Condición: Neu. Neuware - The world is busier than ever. One of the majorchallenges for brands is how to stand out from thecompetition: brands competing for market share,new brands that are being introduced, and indeedpoliticians fighting for attention in a crowded arena.The answer is certainly not to create more andmore messages. Instead, brand managers shouldbe able to craft 'polar' brand associations. This bookshows how brands catch the eye by creating polarity.This goes further than just being different. It's asophisticated technique to set brands apart from allother competitors in a radical way. This can be doneby creating brand associations that radically split acompetitive field into absolute opposites or are ableto reconcile these in unexpected ways. Lightheartedlyand with a wealth of examples, the bookdescribes unique ways of guaranteeing that brandscreate a break through. Contrarian Branding is amust for brands eager to stand out from the crowd.…

Condición: Good. Paperback met flappen, 239 pp. Lichte vegen omslag. Geïllustreerd, noten, literatuur, 15x21,5x2,2 cm. In zeer goede staat.

hardcover. Condición: New.