Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
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David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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Condición: Muy bueno. : Este libro, 'Principles and Practice of Marketing', es una guía esencial para estudiantes de marketing. La cuarta edición ofrece una cobertura actualizada de temas emergentes, basada en la práctica contemporánea y la investigación reciente. Incluye casos prácticos, viñetas, anuncios, ejercicios de internet y dilemas éticos, además de recursos en línea. Ideal para módulos introductorios de marketing a nivel de pregrado o MBA. EAN: 9780077107086 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Education / Europe, Middle East & Africa Idioma: en Páginas: 942 Formato: tapa blanda. Nº de ref. del artículo: Happ-2024-07-11-0843fafe
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Softcover. Condición: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Pages cornées. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Dog-eared pages. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-635-555
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Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2372491
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780077107086. Nº de ref. del artículo: 9852334
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