Principles and Practice of Marketing - Tapa blanda

Jobber, David

 
9780077094355: Principles and Practice of Marketing

Sinopsis

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

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Reseña del editor

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

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