Sinopsis
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Principles and Practice of Marketing
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005109975
Comprar usado
EUR 2,58
Gastos de envío:
EUR 6,37
De Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR005081267
Comprar usado
EUR 2,58
Gastos de envío:
EUR 6,37
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL2375912
Comprar usado
EUR 3,46
Gastos de envío:
EUR 6,26
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Nº de ref. del artículo: CHL10495385
Comprar usado
EUR 3,46
Gastos de envío:
EUR 6,26
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Principles and Practice of Marketing
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780077079352
Comprar usado
EUR 4,04
Gastos de envío:
EUR 5,68
De Reino Unido a Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
Principles and Practice of Marketing
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780077079352
Comprar usado
EUR 4,05
Gastos de envío:
EUR 7,94
De Reino Unido a Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill Education, 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 39005214-20
Comprar usado
EUR 5,34
Gastos de envío:
EUR 9,10
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill, 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077079352. Nº de ref. del artículo: 9374620
Comprar usado
EUR 2,94
Gastos de envío:
EUR 17,07
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
Mcgraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780077079352. Nº de ref. del artículo: 9075994
Comprar usado
EUR 2,94
Gastos de envío:
EUR 17,07
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Principles and Practice of Marketing
Publicado por
McGraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4168980
Comprar usado
EUR 4,20
Gastos de envío:
EUR 18,19
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles