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Sinopsis
Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.
The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.
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Acerca del autor
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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- EditorialMcGraw-Hill Education / Europe, Middle East & Africa
- Año de publicación2001
- ISBN 10 0077096134
- ISBN 13 9780077096137
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición3
- Número de páginas680
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Principles and Practice of Marketing
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McGraw-Hill Education, 2001
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ISBN 13: 9780077096137
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Principles and Practices of Marketing
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ISBN 10: 0077096134
ISBN 13: 9780077096137
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Principles and Practices of Marketing
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Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US 01/03/2001, 2001
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US 01/03/2001, 2001
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ISBN 13: 9780077096137
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Principles and Practice of Marketing
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Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Principles and Practice of Marketing
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McGraw-Hill, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Nº de ref. del artículo: 9559068
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Principles and Practice of Marketing
Publicado por
McGraw-Hill, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Nº de ref. del artículo: 9254183
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Principles and Practice of Marketing
Publicado por
Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780077096137. Nº de ref. del artículo: 9069955
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