T�tulo: Protecting Your Company`s Intellectual Property : A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
Editor: AMACOM
Fecha de publicaci�n: 2001
Idioma: Ingl�s
ISBN 10: 0814406017
ISBN 13: 9780814406014
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: 1st.
Estado: Very Good

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Sinopsis

This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

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Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.

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