Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets - Tapa dura

Bouchoux, Deborah E

 
9780814406014: Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets
Tapa dura
ISBN 10: 0814406017 ISBN 13: 9780814406014
Editorial: Amacom, 2001

Sinopsis

This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Amacom
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0814406017
ISBN 13 
9780814406014
Encuadernación
Tapa dura
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780814473818: Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

Edición Destacada

ISBN 10:  0814473814 ISBN 13:  9780814473818
Editorial: Amacom, 2006
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