Storytizing de pearson bob (30 resultados)

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Hardback. Condición: Very Good. With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message. They now share that power with customers. That shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively--advertising is pass ; welcome to Storytizing. Storytizing explains how marketing professionals can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Using interviews, anecdotes and lessons generated through his vast experience with Fortune 500 leaders, Pearson shows how firms can identify the customers and trends that shape their brand's story. Through those insights, Storytizing will help companies: Develop an Audience Architecture that provides a predictive view of how to align your story with your audience, as well as show how messages evolve in real time Use sophisticated tools and big data to segment the market into those who lead, those who share and those who lurk and learn Deploy similar tools to help transform your employees into influential brand ambassadors Learn from the experiences of peers, with contributions from some of the world's top marketing professionals In his first book, PreCommerce, Pearson showed that companies must engage directly with customers. Now this book lays out the increasingly sophisticated strategies companies must deploy to create, shape and sustain their brand message in this new Storytizing era.…

Hardback. Condición: Good. With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message. They now share that power with customers. That shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively--advertising is pass ; welcome to Storytizing. Storytizing explains how marketing professionals can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Using interviews, anecdotes and lessons generated through his vast experience with Fortune 500 leaders, Pearson shows how firms can identify the customers and trends that shape their brand's story. Through those insights, Storytizing will help companies: Develop an Audience Architecture that provides a predictive view of how to align your story with your audience, as well as show how messages evolve in real time Use sophisticated tools and big data to segment the market into those who lead, those who share and those who lurk and learn Deploy similar tools to help transform your employees into influential brand ambassadors Learn from the experiences of peers, with contributions from some of the world's top marketing professionals In his first book, PreCommerce, Pearson showed that companies must engage directly with customers. Now this book lays out the increasingly sophisticated strategies companies must deploy to create, shape and sustain their brand message in this new Storytizing era.…

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condición: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover.

Hardcover. Condición: As New. First ed; pristine.

Condición: as new. Wie neu/Like new.

Hardcover. Condición: New.

Hardcover. Condición: New.

Hardcover. Condición: New.

hardcover. Condición: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction. …

Hardback or Cased Book. Condición: New. Storytizing: What's Next After Advertising. Book.

Condición: As New. Unread book in perfect condition.

Condición: New.

Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. A forward-looking work on modern marketing, this volume argues that traditional advertising has been overtaken by a new paradigm driven by social media, peer-to-peer communication, and customer-led brand narratives. Drawing on experience with Fortune 500 companies, Pearson introduces the concept of 'storytizing,' emphasizing audience architecture, real-time engagement, and data-informed storytelling as essential tools for brands navigating a rapidly evolving digital landscape. This copy is inscribed and signed by the author on the front endpaper ('Amy, our best ideas are ahead of us. Enjoy! Bob'), adding collectible appeal. The book is in Near Fine condition, with a clean, tight interior and no markings beyond the inscription; the dust jacket is also Near Fine, bright and crisp with only minimal handling wear and no significant flaws. Published by 1845 Publishing of Austin, Texas, an imprint focused on business and marketing thought leadership, this first edition reflects mid-2010s thinking at the height of the social commerce revolution. Copyright page confirms 2016 publication with no later printings indicated, supporting first printing status. Bob Pearson is a marketing executive and digital strategist known for his leadership roles at Dell and Novartis, where he helped pioneer corporate social media and customer engagement strategies. A recognized voice in 'social commerce,' Pearson has advised major global organizations on adapting to the shift from traditional advertising to interactive, story-driven brand communication. Inscribed by Author(s). …

Condición: New. In English.

Condición: New.

Condición: As New. Unread book in perfect condition.

Buch. Condición: Neu. Neuware - With the boom of e-commerce and social.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.