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  • Idioma: Inglés

    Editorial: Entrepreneur Press, 2009

    1599183382 / 9781599183381

    Serie: Libro 22 de 46 - StartUp Series

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    EUR 3,23

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    Cantidad disponible: 3 disponibles

    Hardback. Condición: Good. Learn the ins and outs of starting your own public relations firm.

  • Idioma: Inglés

    Editorial: Muse Literary, 2023

    1958714658 / 9781958714652

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good.

  • Idioma: Inglés

    Editorial: Grin Verlag, 2018

    3668837473 / 9783668837478

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Paperback. Condición: Good. Seminar paper from the year 2014 in the subject English - Literature, Works, grade: 3,3 (1,3), University of Paderborn (Institut f r Anglistik und Amerikanistik), course: It's 'the end of the world' as we know it: The Apocalypse and other End-of-the-World Narratives, language: English, abstract: In this essay I'd like to take a look at social interactions of individuals who find themselves in a world where known values, believes and rules seem to be invalid and where the individual survival seems to be the only aim to strive for. But is survival the only need of people? The Road, with its cold, bitter and ashen world, where ethics and morale are lost, where society, as we know it, is completely absent is a good basis for this research. Maybe you'll be good at this. I doubt it, but who knows. The one thing I can tell you is that you won't survive for yourself. I know because I would never have come this far. A person who had no one would be well advised to cobble together some passable ghost. Breathe it into being and coax it along with words of love. Offer it each phantom crumb and shield it from harm with your body. (McCarthy, The Road) Action is rational in so far as it pursues ends possible within the conditions of the situation, and by means, which, among those available to the actor, are intrinsically best adapted to the end for reasons(.). (Parsons, 1937) These two epigraphs, the first from Cormac McCarthy's The Road and the second from Parsons Structure of Social Action give us a slight hint about the importance of social relations and interactions and their outcomes. As a consumer of this kind of post-apocalyptic media you're thrown into these settings by either waking up from a dream or by regaining consciousness. The setting and the new world order are already fixed. Either people try to survive for their own while searching and hoping for others in order to have a higher chance of surviving, or they are already a part of a community whi. …

  • Idioma: Inglés

    Editorial: Independently Published, 2019

    1690712287 / 9781690712282

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    EUR 3,23

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    Paperback. Condición: Good. This is the second edition of the book that earned 10 5-star reviews. It's now bigger, richer and better. Your walk-through guide to Developer Marketing and Relations now has 5 new chapters. Build your DevRel dream team and project. Learn from success and failure stories.Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the textbook for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits are donated to a worthy cause, details of which can be found on the book website at www.developer-marketing.com.Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you and how to generate a mindset for content marketing in your organization.This book, the first of its kind, is from leading developer marketing practitioners in some of today's largest technology companies. It collects the insight of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. The goal is to accelerate best-in-class developer marketing, which ultimately benefits users and customers.The authors of this book reflect a diversity of experience from those working at some of the world's most auspicious software companies. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Nutanix, Oracle, Qualcomm, Samsung, SalesForce, SAP, Unity, Visa and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services. The book was produced by SlashData, the company behind The Future Developer Summit, where the most prestigious technical companies in software development come together to share their insights and best practices on developer marketing. SlashData are also the the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they're going next.You will find this book essential if you're working in developer marketing and want to learn how to build your ecosystem to attract, support, and grow your developer base. You will learn the fundamentals if you are a new hire entering this domain. You will pick up new and deep insights if you are already working in developer marketing and want to advance your career. It isn't a step-by-step guide to writing a developer marketing strategy, but instead a toolbox for you to gain the knowledge and practical understanding needed to work with your audience.Whatever your experience, you know, or soon will know, that the developer audience is a tough one to market to, because they dislike aggressive or repetitive messaging and prefer to gain early, hands on experience with a product, making up their own minds by experimenting and talking to existing users. If you take away the insights of our contributors, and absorb their tips and best practices you will be well on the way to handling any B2B marketing role.…

  • Idioma: Inglés

    Editorial: CreateSpace, 2012

    1467939978 / 9781467939973

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,23

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. A Top 5 Business Book to Read this Summer - PR Daily One of 9 Books Every Style Blogger Should Read - Independent Fashion Bloggers (IFB) I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch.answers the questions that everyone asks. - Melissa Davis, Ruby Press If you want a career in fashion PR but just can't seem to catch a break, Ready to Launch] is the book for you.- Marguerite Darlington, Inside FMM Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals. A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success. Ready to Launch was written by Crosby Noricks, founder of leading fashion PR resource PR Couture, based on her own career trajectory in fashion PR, consumer marketing and social media. The book also includes contributions from more than two dozen fashion public relations practitioners working with brands like Betsey Johnson, Elie Tihari, Coach, Tom's and Nine West, as well as top agencies Edelman Digital, Style House PR, and Regan Communications. Begin your career in fashion PR with practical, valuable advice already in hand. Get answers and information like: The difference between PR, Marketing & Advertising What to expect from a career in fashion PR Different ways to work in fashion PR Public Relations Title and salary information How to get noticed for the job you want Favorite job interview questions from fashion PR hiring managers Contact information for top fashion PR agencies How to use social media to find jobs before anyone else How to create personal and professional goals to help keep you on track Glossary of must-know fashion PR terms.…

  • Idioma: Inglés

    Editorial: Solution Tree, 2010

    1932127895 / 9781932127898

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 3,23

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good.

  • Idioma: Inglés

    Editorial: Pearson Education Limited, 2016

    1292169753 / 9781292169750

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Cantidad disponible: 1 disponible

    Condición: Good. Designed for hassle-free, classroom and independent study, our resources are the smart choice for those revising for Edexcel GCSE (9-1) History Superpower relations and the Cold War.

  • Idioma: Inglés

    Editorial: Wipf and Stock, 2003

    1592444415 / 9781592444410

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 3,23

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    Cantidad disponible: 2 disponibles

    Paperback. Condición: Very Good.

  • Idioma: Inglés

    Editorial: iUniverse, 2008

    1440109036 / 9781440109034

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 3,23

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos. …

  • Idioma: Inglés

    Editorial: Bloomsbury Publishing PLC, 2011

    0230245870 / 9780230245877

    Serie: Libro 2 de 16 - Political Analysis

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,23

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    Paperback. Condición: Good. A new type of introduction to Politics and International Relations that examines how, why and what we study. Systematic and accessible in its approach, it introduces the analytical toolkits needed to study Politics and IR. The book takes a fully integrated approach to domestic and global politics, incorporating real-world case studies throughout.…

  • Idioma: Inglés

    Editorial: SAGE Publications Inc, 2002

    0761978984 / 9780761978985

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,23

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    Paperback. Condición: Good. The authors provide powerful models of leadership that are effective in developing schools where positive interethnic relations can flourish.

  • Idioma: Inglés

    Editorial: Independently Published, 2018

    172394310X / 9781723943102

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,23

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    Paperback. Condición: Good. This book was updated on September 22, 2018.

  • Idioma: Inglés

    Editorial: Cengage Learning (edition 3), 2012

    1111348111 / 9781111348113

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    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

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    Condición: Usado - Bueno

    EUR 3,32

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    Cantidad disponible: 1 disponible

    Spiral-bound. Condición: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: Cengage Learning, Inc, 2012

    1111348111 / 9781111348113

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Regular

    EUR 3,48

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair. A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.…

  • Idioma: Inglés

    Editorial: Cengage Learning, Inc, 2012

    1111348111 / 9781111348113

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    EUR 3,48

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    Cantidad disponible: 4 disponibles

    Paperback. Condición: Good. A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.…

  • Idioma: Inglés

    Editorial: Cengage Learning, Inc, 1999

    0030475341 / 9780030475344

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Regular

    EUR 3,89

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    Paperback. Condición: Fair. Combining text and readings in a single book, this volume (a joint venture by the authors and the Minority Fellowship Program (MFP) of the American Sociological Association) includes a comprehensive theory section and a wide variety of applications of the theory to the experiences of different groups.…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2009

    0137150695 / 9780137150694

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,89

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    Cantidad disponible: 1 disponible

    Hardback. Condición: Good. Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers.leverage platforms ranging from Twitter to Facebook.truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.…

  • Idioma: Inglés

    Editorial: Pearson Education (US), 2009

    0137150695 / 9780137150694

    • Tapa dura

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Bueno

    EUR 3,89

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    Cantidad disponible: 3 disponibles

    Hardback. Condición: Very Good. Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers.leverage platforms ranging from Twitter to Facebook.truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.…

  • Idioma: Inglés

    Editorial: Cengage Learning, Inc, 1999

    0030475341 / 9780030475344

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,89

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    Cantidad disponible: 2 disponibles

    Paperback. Condición: Good. Combining text and readings in a single book, this volume (a joint venture by the authors and the Minority Fellowship Program (MFP) of the American Sociological Association) includes a comprehensive theory section and a wide variety of applications of the theory to the experiences of different groups.…

  • Idioma: Inglés

    Editorial: Wadsworth Pub Co, 1999

    0030475341 / 9780030475344

    • Tapa blanda

    Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America3Brothers Bookstore

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    Condición: Usado - Aceptable

    EUR 3,89

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    Cantidad disponible: 1 disponible

    Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

  • Idioma: Inglés

    Editorial: Cengage Learning, 2010

    1439082723 / 9781439082720

    • Tapa blanda

    Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America3Brothers Bookstore

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    Condición: Usado - Regular

    EUR 3,89

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    Cantidad disponible: 1 disponible

    Condición: acceptable. Books may contain multiple pages with notes and highlighting. Supplements such as Access Codes, Cd's, etc. are not guaranteed with used book purchases.

  • Idioma: Inglés

    Editorial: Ft Pr, 2009

    0137150695 / 9780137150694

    • Tapa dura

    Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America3Brothers Bookstore

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 3,89

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    Cantidad disponible: 1 disponible

    Condición: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

  • Idioma: Inglés

    Editorial: For Dummies, 2006

    0471772720 / 9780471772729

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 3,99

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    Cantidad disponible: 6 disponibles

    Paperback. Condición: Good. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.…

  • Idioma: Inglés

    Editorial: Dey Street Books, 2019

    0062693999 / 9780062693990

    • Tapa blanda

    Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America3Brothers Bookstore

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    Condición: Usado - Aceptable

    EUR 3,99

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    Cantidad disponible: 1 disponible

    Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

  • Idioma: Inglés

    Editorial: For Dummies, 2006

    0471772720 / 9780471772729

    • Tapa blanda

    Librería: Your Online Bookstore, Houston, TX, Estados Unidos de AmericaYour Online Bookstore

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    Condición: Usado - Regular

    EUR 4,00

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Fair.

  • Idioma: Inglés

    Editorial: For Dummies, 2006

    0471772720 / 9780471772729

    • Tapa blanda

    Librería: Orion Tech, Kingwood, TX, Estados Unidos de AmericaOrion Tech

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    Condición: Usado - Regular

    EUR 4,00

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    Cantidad disponible: 1 disponible

    paperback. Condición: Fair.

  • Idioma: Inglés

    Editorial: Harper Perennial, 2007

    0060578637 / 9780060578633

    • Tapa blanda

    Librería: Your Online Bookstore, Houston, TX, Estados Unidos de AmericaYour Online Bookstore

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    Condición: Usado - Bueno

    EUR 4,04

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    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good.

  • Idioma: Inglés

    Editorial: Harper Perennial, 2007

    0060578637 / 9780060578633

    • Tapa blanda

    Librería: Orion Tech, Kingwood, TX, Estados Unidos de AmericaOrion Tech

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    Condición: Usado - Bueno

    EUR 4,04

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    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good.

  • Idioma: Inglés

    Editorial: Williford Communications, 1998

    1890651044 / 9781890651046

    • Tapa dura

    Librería: Your Online Bookstore, Houston, TX, Estados Unidos de AmericaYour Online Bookstore

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    Condición: Usado - Aceptable

    EUR 4,05

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    Cantidad disponible: 1 disponible

    hardcover. Condición: Good.

  • Idioma: Inglés

    Editorial: Beacon Press, 1992

    080700913X / 9780807009130

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 4,05

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    Paperback. Condición: Good. Originally published in 1947, Slave and Citizen is a classic in the field of comparative slave history and race relations.