Master Media Relations: The Complete Guide To Getting Better Press Coverage - Tapa blanda

Giancontieri, Donna

 
9781440109034: Master Media Relations: The Complete Guide To Getting Better Press Coverage
Tapa blanda
ISBN 10: 1440109036 ISBN 13: 9781440109034
Editorial: iUniverse, 2008

Sinopsis

Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:How to handle media interviews How to derail negative publicity How to manage public information in a crisis situationHow to craft a story idea to promote an agenda or project How to build a relationship with reportersHow to counteract errors and misquotes How to prepare for televised interviews and photosHow to write effective press releases and take quality news photos

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.

Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:

  • How to handle media interviews
  • How to derail negative publicity
  • How to manage public information in a crisis situation
  • How to craft a story idea to promote an agenda or project
  • How to build a relationship with reporters
  • How to counteract errors and misquotes
  • How to prepare for televised interviews and photos
  • How to write effective press releases and take quality news photos

Biografía del autor

Donna Giancontieri is a writer, former news reporter, and media spokesperson with 12 years combined experience on both sides of the media desk. Today, she is a consultant for professionals in many fields. Giancontieri lives in New York. Visit her web site at mastermediarelations.com.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
iUniverse
Año de publicación
2008
Idioma
Inglés
ISBN 10 
1440109036
ISBN 13 
9781440109034
Encuadernación
Tapa blanda
Número de páginas
140
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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