Pathways public relations histories (21 resultados)

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Condición: New. Editor(s): St John, Burton, III; Lamme, Margot Opdycke; L'Etang, Jacquie. Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 392 pages, 1 black & white tables. BIC Classification: HBT; JFD; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 28. Weight in Grams: 793. . 2014. 1st Edition. hardcover. . . . . …

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Paperback. Condición: Brand New. 392 pages. 9.50x6.25x0.75 inches. In Stock.

Condición: New. Editor(s): St John, Burton, III; Lamme, Margot Opdycke; L'Etang, Jacquie. Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 392 pages, 1 black & white tables. BIC Classification: HBT; JFD; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 28. Weight in Grams: 793. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Condición: Brand New. 1st edition. 392 pages. 9.25x6.25x1.25 inches. In Stock.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.…