Publicado por John Wiley & Sons Inc, United States, New York, 2014
ISBN 10: 1118827856 ISBN 13: 9781118827857
Idioma: Inglés
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 2,91
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Añadir al carritoPaperback. Condición: Very Good. Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. Rich with revealing, first-hand accounts of real businesses that are charting this new territory and finding astounding success a bicycle manufacturer that engages customers with honest and revealing openness; an enterprising network of home basement repair contractors that educates clients with free publications and innovative visual software; and an independent physician who provides her patients with online video notes to help them follow detailed medical instructions The New Rules of Sales & Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. Among the topics covered in detail: * Why the old rules of sales and service no longer work in an always-on world * The new sales cycle and how informative Web content drives the buying process * Providing agile, real-time sales and service 24/7 without letting it rule your life * The importance of defining and understanding the buyer personas * How agile customer service retains existing clients and expands new business * Why content-rich websites motivate interest, establish authority, and drive sales * How social media is transforming the role of salesperson into valued consultant Required reading for any organization that interacts with the public ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits The New Rules of Sales & Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. Note: The New Rules of Sales & Service is neither an update nor a sequel to The New Rules of Marketing & PR; rather it complements the earlier book. Each book focuses on and outlines different strategies: Marketing and PR use online content to reach many buyers at once; Sales and Service use online content to reach buyers one at a time. The New Rules of Sales & Service tailors its strategies and tactics to reflect this difference. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 3,11
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Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Librería: medimops, Berlin, Alemania
EUR 5,34
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Añadir al carritoCondición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 5,93
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Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85.
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 5,93
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Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85.
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
EUR 7,24
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Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.06.
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 7,24
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Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.06.
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 7,24
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Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.06.
Librería: Anybook.com, Lincoln, Reino Unido
EUR 4,35
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Añadir al carritoCondición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781118827857.
Librería: Buchpark, Trebbin, Alemania
EUR 9,55
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Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Seiten: 272 | Sprache: Englisch | Produktart: Bücher.
Publicado por Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118827856 ISBN 13: 9781118827857
Idioma: Inglés
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Original o primera edición
EUR 3,63
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Añadir al carritoCondición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Publicado por Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118827856 ISBN 13: 9781118827857
Idioma: Inglés
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Original o primera edición
EUR 3,63
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Publicado por Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118827856 ISBN 13: 9781118827857
Idioma: Inglés
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Original o primera edición
EUR 3,63
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por John Wiley and Sons Inc, 2016
ISBN 10: 1119272424 ISBN 13: 9781119272427
Idioma: Inglés
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 18,39
Convertir monedaCantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Original o primera edición
EUR 21,12
Convertir monedaCantidad disponible: 2 disponibles
Añadir al carritoCondición: New. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366. . 2016. 1st Edition. Paperback. . . . .
Publicado por Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119272424 ISBN 13: 9781119272427
Idioma: Inglés
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 6,39
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Publicado por Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119272424 ISBN 13: 9781119272427
Idioma: Inglés
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 6,39
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Used book that is in clean, average condition without any missing pages.
Publicado por Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119272424 ISBN 13: 9781119272427
Idioma: Inglés
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 6,39
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 16,84
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 440.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 19,77
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Añadir al carritoCondición: New. In.
EUR 16,88
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Añadir al carritoCondición: NEW.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 25,13
Convertir monedaCantidad disponible: 2 disponibles
Añadir al carritoCondición: New. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 9,40
Convertir monedaCantidad disponible: 13 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Librería: More Than Words, Waltham, MA, Estados Unidos de America
EUR 1,15
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Añadir al carritoCondición: Good. . Good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 19,01
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Añadir al carritoCondición: New. pp. 288.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 14,47
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Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 14,72
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 22,84
Convertir monedaCantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 288.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 21,49
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Añadir al carritoTaschenbuch. Condición: Neu. Neuware - The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace.David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now.Among the topics covered in detail:\* Why the old rules of sales and service no longer work in an always-on world\* The new sales cycle and how informative Web content drives the buying process\* Providing agile, real-time sales and service 24/7 without letting it rule your life\* The importance of defining and understanding the buyer personas\* How agile customer service retains existing clients and expands new business\* Why content-rich websites motivate interest, establish authority, and drive sales\* How social media is transforming the role of salesperson into valued consultantBecause buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Publicado por John Wiley & Sons 2016-07-27, 2016
ISBN 10: 1119272424 ISBN 13: 9781119272427
Idioma: Inglés
Librería: Chiron Media, Wallingford, Reino Unido
EUR 16,20
Convertir monedaCantidad disponible: 10 disponibles
Añadir al carritoPaperback. Condición: New.