The New Rules of Sales and Service: How to Use Agile Selling, Real—Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

David Meerman Scott

143 valoraciones de Goodreads

Idioma: inglés

Editorial: John Wiley & Sons Inc, United States, New York, 2014

1118827856 / 9781118827857

  • Tapa blanda
  • Usado
Ver todos los detalles

Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

Tapa blanda

Condición: Usado - Bueno

EUR 3,40

Envío por EUR 6,61 
Se envía de Reino Unido a Estados Unidos de America

Cantidad disponible: 4 disponibles

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. Rich with revealing, first-hand accounts of real businesses that are charting this new territory and finding astounding success a bicycle manufacturer that engages customers with honest and revealing openness; an enterprising network of home basement repair contractors that educates clients with free publications and innovative visual software; and an independent physician who provides her patients with online video notes to help them follow detailed medical instructions The New Rules of Sales & Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. Among the topics covered in detail: * Why the old rules of sales and service no longer work in an always-on world * The new sales cycle and how informative Web content drives the buying process * Providing agile, real-time sales and service 24/7 without letting it rule your life * The importance of defining and understanding the buyer personas * How agile customer service retains existing clients and expands new business * Why content-rich websites motivate interest, establish authority, and drive sales * How social media is transforming the role of salesperson into valued consultant Required reading for any organization that interacts with the public ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits The New Rules of Sales & Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. Note: The New Rules of Sales & Service is neither an update nor a sequel to The New Rules of Marketing & PR; rather it complements the earlier book. Each book focuses on and outlines different strategies: Marketing and PR use online content to reach many buyers at once; Sales and Service use online content to reach buyers one at a time. The New Rules of Sales & Service tailors its strategies and tactics to reflect this difference. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de ref. del artículo GOR006977400

Título
The New Rules of Sales and Service: How to Use Agile Selling, Real—Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Autor
David Meerman Scott
Editorial
John Wiley & Sons Inc, United States, New York
Año de publicación
2014
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1118827856
ISBN 13
9781118827857
Peso del artículo
181 gramos
Dimensiones
155.0 x 237.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 7 a 12 días hábilesDe 5 a 9 días hábiles
Primer artículoEUR 6,61EUR 14,16
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descripción de la tienda

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

Especialidad

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Información empresarial del vendedor

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Reino Unido BN12 4QY