Doing marketing research alternative (21 resultados)

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paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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Paperback. Condición: Brand New. 2nd edition. 280 pages. 9.68x6.87x0.67 inches. In Stock.

Paperback. Condición: Brand New. 2nd edition. 280 pages. 9.68x6.87x0.67 inches. In Stock.

Taschenbuch. Condición: Neu. Doing Marketing Research | Alternative Methods for Market Sensing | Alison Lawson (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Taylor & Francis Ltd | EAN 9781032972244 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Condición: New.

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Condición: As New. Unread book in perfect condition.

Condición: New.

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Condición: New. In English.

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Hardcover. Condición: Brand New. 2nd edition. 280 pages. 9.68x6.87x9.61 inches. In Stock.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This unique book explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods, which facilitate innovative research design and achieve deep insights into the mindsets of consumers. The methods explored in this book include sensory research using ZMET, discourse analysis, consumer ethnography, social media networks, narrative and storytelling and gamification. This second edition has been fully updated to include several new chapters covering newer methods and topics, including the Delphi method, archival research, visual methods and the decolonisation of research.With a wealth of examples, diverse case studies and pedagogy, such as seminar activities to aid student learning, this textbook is recommended and core reading for advanced undergraduate and postgraduate students studying marketing research, and business research methods more generally, as well as marketing practitioners.Online resources include PowerPoint lecture slides.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.…