ISBN: 9798337381626 - cultural identity and globalization in the dynamics of brand management (8 resultados)

Condición: New.

Hardback. Condición: New.

Hardback. Condición: New.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardcover. Condición: new. Hardcover. In an era of globalization, brand management intersects with cultural identity and global market integration. As brands expand across borders, they become cultural symbols shaped by local values, traditions, and social norms. The challenge of maintaining a coherent global brand image and adapting to diverse cultural contexts becomes central for brand managers. Understanding how cultural identity influences consumer perceptions, and how globalization reshapes those identities, may reveal how brands successfully balance standardization with cultural sensitivity to remain authentic, relevant, and competitive in an interconnected world. Cultural Identity and Globalization in the Dynamics of Brand Management explores the dynamics of brand management in an increasingly globalized and culturally diverse marketplace. It examines how brands construct and communicate identity across borders, adapt to local cultural nuances, and develop strategies that balance global consistency with regional relevance. This book covers topics such as sociology, digital technology, and consumer loyalty, and is a useful resource for business owners, marketers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Condición: Neu. Cultural Identity and Globalization in the Dynamics of Brand Management | Bruno Barbosa Sousa (u. a.) | Buch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337381626 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an era of globalization, brand management intersects with cultural identity and global market integration. As brands expand across borders, they become cultural symbols shaped by local values, traditions, and social norms. The challenge of maintaining a coherent global brand image and adapting to diverse cultural contexts becomes central for brand managers. Understanding how cultural identity influences consumer perceptions, and how globalization reshapes those identities, may reveal how brands successfully balance standardization with cultural sensitivity to remain authentic, relevant, and competitive in an interconnected world. Cultural Identity and Globalization in the Dynamics of Brand Management explores the dynamics of brand management in an increasingly globalized and culturally diverse marketplace. It examines how brands construct and communicate identity across borders, adapt to local cultural nuances, and develop strategies that balance global consistency with regional relevance. This book covers topics such as sociology, digital technology, and consumer loyalty, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.…