9791281627710 - Marketing Research: Methods and Techniques for Strategic Marketing Decisions de Troilo, Gabrile; Molteni, Luca (9 resultados)

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Taschenbuch. Condición: Neu. Neuware - This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research.

Paperback. Condición: new. Paperback. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The . This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Condición: new. Paperback. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condición: Neu. Marketing Research | Methods and Techniques for Strategic Marketing Decisions | Gabrile Troilo (u. a.) | Taschenbuch | None | Englisch | 2026 | Egea Spa - Bocconi University Press | EAN 9791281627710 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.