Isbn: 9791281627376 - customer loyalty: theory, measurement and management (16 resultados)

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Paperback. Condición: new. Paperback. Unlock the secrets to building lasting customer relationships in the competitive retail landscape.In today's complex economic climate, Customer Loyalty: Theory, Measurement, and Management offers a comprehensive guide to understanding and implementing effective loyalty strategies. This professional resource combines academic research with real-world insights, providing a 360-degree view of customer loyalty in the retail sector. Explore the challenges and trends facing retailers, from omnichannel strategies to the power of private labels, and discover how to bridge the gap between theory and practice.This insightful guide is perfect for managers, researchers, and practitioners seeking to: Understand the evolving concept of customer loyalty.Measure and manage loyalty effectively using key performance indicators (KPIs).Develop customer-centric strategies for long-term success.Gain a competitive edge by mastering the art of customer loyalty. Discover the gaps and opportunities that can transform your business today! This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from . Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Condición: As New. Unread book in perfect condition.

Condición: New. pp. 212.

Condición: NEW.

Paperback. Condición: New.

Paperback. Condición: new. Paperback. Unlock the secrets to building lasting customer relationships in the competitive retail landscape.In today's complex economic climate, Customer Loyalty: Theory, Measurement, and Management offers a comprehensive guide to understanding and implementing effective loyalty strategies. This professional resource combines academic research with real-world insights, providing a 360-degree view of customer loyalty in the retail sector. Explore the challenges and trends facing retailers, from omnichannel strategies to the power of private labels, and discover how to bridge the gap between theory and practice.This insightful guide is perfect for managers, researchers, and practitioners seeking to: Understand the evolving concept of customer loyalty.Measure and manage loyalty effectively using key performance indicators (KPIs).Develop customer-centric strategies for long-term success.Gain a competitive edge by mastering the art of customer loyalty. Discover the gaps and opportunities that can transform your business today! This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from . Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condición: New.

Taschenbuch. Condición: Neu. Customer Loyalty | Theory, Measurement and Management | Sandro Castaldo | Taschenbuch | None | Englisch | 2025 | Egea Spa - Bocconi University Press | EAN 9791281627376 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …