9789400793231 - consumer demographics and behaviour: markets are people: 30 (the springer series on demographic methods and population analysis) de martins, jo m.; yusuf, farhat; swanson, david a. (11 resultados)
Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Condición: New. pp. 236.
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Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: preigu, Osnabrück, Alemaniapreigu
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Taschenbuch. Condición: Neu. Consumer Demographics and Behaviour | Markets are People | Jo M. Martins (u. a.) | Taschenbuch | The Springer Series on Demographic Methods and Population Analysis | xxii | Englisch | 2014 | Springer | EAN 9789400793231 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 691…21 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Idioma: Inglés
Editorial: Springer Netherlands, Springer Netherlands, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers a…nd students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 126,26
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Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 139,35
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Condición: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
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Idioma: Inglés
Editorial: Springer Netherlands Jan 2014, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 160,49
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a boo…k for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. 236 pp. Englisch.
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Idioma: Inglés
Editorial: Springer Netherlands, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: moluna, Greven, Alemaniamoluna
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EUR 136,16
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers a unique demographic perspectives on consumer behaviourOffers concepts and practical methods of analysis of consumer behaviourFocusses on household as a major centre of consumer spendingProvides insight.
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Idioma: Inglés
Editorial: Springer Netherlands, Springer Netherlands Jan 2014, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 160,49
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book fo…r teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers¿ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 222,29
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Condición: New. Print on Demand pp. 236 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 12 de 42 - The Springer Series on Demographic Methods and Population Analysis
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 224,16
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Condición: New. PRINT ON DEMAND pp. 236.
