9786207469345 - Green Marketing Tools on Green Product Purchasing Intention: Consumer Behaviour de Jayawardhana, J.S.; Shamila, L.M.A; Prabaharan, T. (9 resultados)

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Taschenbuch. Condición: Neu. Green Marketing Tools on Green Product Purchasing Intention | Consumer Behaviour | J. S. Jayawardhana (u. a.) | Taschenbuch | Englisch | 2024 | LAP LAMBERT Academic Publishing | EAN 9786207469345 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.

paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 60 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Environmentally friendly criteria are become a major consideration of a customer, when buy a product. With the increasing environmental pollution, customers give their attention to protect the environment. This trend also the matter in Sri Lankan context du.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Environmentally friendly criteria are become a major consideration of a customer, when buy a product. With the increasing environmental pollution, customers give their attention to protect the environment. This trend also the matter in Sri Lankan context due to recorded high pollution index rates in past years. Due to that Sri Lankan consumers' purchasing intention changed towards the Green Purchasing intention. The identification of new green behavior and corporate responsible of companies towards the environmental protection are paved the way to marketers to innovate new green products. The exact impact of those marketing tools on consumers' purchasing intention takes in to consideration. Hence, this study aimed to find out whether the Perception of eco-labeling,Perception of eco-brand,Enviromental advertisement, Trust of Eco Label and Eco Brand impact on Green Purchasing intention of Sri Lankan customers. The target population for this study comprises individuals actively involved in the purchase of electronic home appliances in Sri Lanka.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 60 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Environmentally friendly criteria are become a major consideration of a customer, when buy a product. With the increasing environmental pollution, customers give their attention to protect the environment. This trend also the matter in Sri Lankan context due to recorded high pollution index rates in past years. Due to that Sri Lankan consumers' purchasing intention changed towards the Green Purchasing intention. The identification of new green behavior and corporate responsible of companies towards the environmental protection are paved the way to marketers to innovate new green products. The exact impact of those marketing tools on consumers' purchasing intention takes in to consideration. Hence, this study aimed to find out whether the Perception of eco-labeling,Perception of eco-brand,Enviromental advertisement, Trust of Eco Label and Eco Brand impact on Green Purchasing intention of Sri Lankan customers. The target population for this study comprises individuals actively involved in the purchase of electronic home appliances in Sri Lanka.