Isbn: 9786206778974 - the influence of social media on consumer buying behavior: in the nigerian brewing industry (8 resultados)

Condición: New.

Taschenbuch. Condición: Neu. The Influence of Social Media on Consumer Buying Behavior | in the Nigerian Brewing Industry | Adedeji Adesoye | Taschenbuch | Englisch | 2023 | LAP LAMBERT Academic Publishing | EAN 9786206778974 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Condición: New. Print on Demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This transformative book unveils the intricate interplay between Online Social Media (OSM) and Electronic Word of Mouth (EWOM) within the Nigerian beer industry. Delving deep into the heart of consumer purchasing behaviour, it presents a comprehensive exploration of how these digital forces reshape brand choices in this vibrant market.The genesis of this research stems from a critical gap - the lack of clarity on the exact impact of social media on beer preferences within the Nigerian context. Prior studies fixated on traditional media and diverse variables, from peer pressure to income levels, leaving a void in understanding the nuances of social media's role. This book bridges this chasm by investigating these digital realms, painting a holistic picture of consumer decision-making.Employing the innovative Snowball sampling method, we will weave insights into the realm of consumer choices. These threads, were meticulously collected through JISC Online surveys, form a tapestry of perspectives from 96 consumers and 11 marketing executives immersed in the Nigerian beer industry. The canvas created is then brought to life through SPSS statistical analysis and a Chi-Square test. 84 pp. Englisch.…

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This transformative book unveils the intricate interplay between Online Social Media (OSM) and Electronic Word of Mouth (EWOM) within the Nigerian beer industry. Delving deep into the heart of consumer purchasing behaviour, it presents a comprehensive exploration of how these digital forces reshape brand choices in this vibrant market.The genesis of this research stems from a critical gap - the lack of clarity on the exact impact of social media on beer preferences within the Nigerian context. Prior studies fixated on traditional media and diverse variables, from peer pressure to income levels, leaving a void in understanding the nuances of social media's role. This book bridges this chasm by investigating these digital realms, painting a holistic picture of consumer decision-making.Employing the innovative Snowball sampling method, we will weave insights into the realm of consumer choices. These threads, were meticulously collected through JISC Online surveys, form a tapestry of perspectives from 96 consumers and 11 marketing executives immersed in the Nigerian beer industry. The canvas created is then brought to life through SPSS statistical analysis and a Chi-Square test.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Adesoye AdedejiMr. Adedeji Adesoye is a seasoned professional with a dynamic background in Sales, Marketing, and Product Management. With over 7 years of experience in the Fast-Moving Consumer Goods (FMCG) industry, he has developed .…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This transformative book unveils the intricate interplay between Online Social Media (OSM) and Electronic Word of Mouth (EWOM) within the Nigerian beer industry. Delving deep into the heart of consumer purchasing behaviour, it presents a comprehensive exploration of how these digital forces reshape brand choices in this vibrant market.The genesis of this research stems from a critical gap - the lack of clarity on the exact impact of social media on beer preferences within the Nigerian context. Prior studies fixated on traditional media and diverse variables, from peer pressure to income levels, leaving a void in understanding the nuances of social media's role. This book bridges this chasm by investigating these digital realms, painting a holistic picture of consumer decision-making.Employing the innovative Snowball sampling method, we will weave insights into the realm of consumer choices. These threads, were meticulously collected through JISC Online surveys, form a tapestry of perspectives from 96 consumers and 11 marketing executives immersed in the Nigerian beer industry. The canvas created is then brought to life through SPSS statistical analysis and a Chi-Square test.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.…