Isbn: 9786204061931 - formulas of humanitarian knowledge. volume 4. pr-communication: teaching aid for higher education (7 resultados)

Condición: New.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integration of PR-activity and PR-self-promotion in the design of self-promotion in the professional sphere through PR-content and brand-practice.The idea of the textbook is implemented through the technology of PR-management, which includes six aspects: 1.information-analytical aspect, 2.motivational-target aspect, 3.planning-prognostic aspect, 4.content-operational aspect, 5.control-evaluation aspect, 6.regulative-corrective aspect.The list of used literature presents the author's experience of implementing PR-communication in various spheres of communicative space.Educational and methodical manual is intended for teachers and students of universities and can be used in full when studying the course 'Public relations' and partially when studying a separate topic (topics 1-15) or a separate problem of PR-content and brand-practice. 220 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integrat.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integration of PR-activity and PR-self-promotion in the design of self-promotion in the professional sphere through PR-content and brand-practice.The idea of the textbook is implemented through the technology of PR-management, which includes six aspects: 1.information-analytical aspect, 2.motivational-target aspect, 3.planning-prognostic aspect, 4.content-operational aspect, 5.control-evaluation aspect, 6.regulative-corrective aspect.The list of used literature presents the author's experience of implementing PR-communication in various spheres of communicative space.Educational and methodical manual is intended for teachers and students of universities and can be used in full when studying the course 'Public relations' and partially when studying a separate topic (topics 1-15) or a separate problem of PR-content and brand-practice.…

Condición: New. Print on Demand.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integration of PR-activity and PR-self-promotion in the design of self-promotion in the professional sphere through PR-content and brand-practice.The idea of the textbook is implemented through the technology of PR-management, which includes six aspects: 1.information-analytical aspect, 2.motivational-target aspect, 3.planning-prognostic aspect, 4.content-operational aspect, 5.control-evaluation aspect, 6.regulative-corrective aspect.The list of used literature presents the author's experience of implementing PR-communication in various spheres of communicative space.Educational and methodical manual is intended for teachers and students of universities and can be used in full when studying the course 'Public relations' and partially when studying a separate topic (topics 1-15) or a separate problem of PR-content and brand-practice.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 220 pp. Englisch.…

Condición: New. PRINT ON DEMAND.