9786138958642 - the effect of light on sensory perceptions: in a consumer behavior context de crepaz, emanuel (9 resultados)
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Librería: preigu, Osnabrück, Alemaniapreigu
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Taschenbuch. Condición: Neu. The Effect of Light on Sensory Perceptions | In a Consumer Behavior Context | Emanuel Crepaz | Taschenbuch | Englisch | 2021 | Scholars' Press | EAN 9786138958642 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: pre…igu.
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
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paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Light is always present, on a continuum from dim to bright. However, what kind of role does it play in consumption settings, and how can it influence sensory processing, and consequently trigger specific behavioural responses There…is still only little known about the nature of its effects on the processing of (multi)sensory inputs, both on the environmental and product level. This book investigates the underlying mechanism of sensory processing in consumption settings through an in-lab study using a one-factor-between-design with an independent variable comprising two levels, namely illumination. The level of illumination is manipulated between participants and subjectively experienced (dis-)similarity ratings are recorded as indicators for processing of direct physical input. Moreover, sensory processing sensitivity is studied as a personal moderator. Results show support for both developed hypotheses, namely ambient illumination (brightness) is shown to positively affect subjectively perceived dissimilarity. Next, (high) sensory processing sensitivity strengthens this relationship. Based on these findings, theoretical and managerial implications are derived. 52 pp. Englisch.
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Librería: Majestic Books, Hounslow, , Reino UnidoMajestic Books
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Librería: moluna, Greven, , Alemaniamoluna
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Crepaz EmanuelI am change: learn, unlearn and adapt.I am passionate about sensory marketing and brand building because to make meaningful work you need to start from the end and deconstruct everything u…ntil you find the first initial.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Light is always present, on a continuum from dim to bright. However, what kind of role does it play in consumption settings, and how can it influence sensory processing, and consequently trigger specific behavioural responses There is s…till only little known about the nature of its effects on the processing of (multi)sensory inputs, both on the environmental and product level. This book investigates the underlying mechanism of sensory processing in consumption settings through an in-lab study using a one-factor-between-design with an independent variable comprising two levels, namely illumination. The level of illumination is manipulated between participants and subjectively experienced (dis-)similarity ratings are recorded as indicators for processing of direct physical input. Moreover, sensory processing sensitivity is studied as a personal moderator. Results show support for both developed hypotheses, namely ambient illumination (brightness) is shown to positively affect subjectively perceived dissimilarity. Next, (high) sensory processing sensitivity strengthens this relationship. Based on these findings, theoretical and managerial implications are derived.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 46,45
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Light is always present, on a continuum from dim to bright. However, what kind of role does it play in consumption settings, and how can it influence sensory processing, and consequently trigger specific behavioural responses There is st…ill only little known about the nature of its effects on the processing of (multi)sensory inputs, both on the environmental and product level. This book investigates the underlying mechanism of sensory processing in consumption settings through an in-lab study using a one-factor-between-design with an independent variable comprising two levels, namely illumination. The level of illumination is manipulated between participants and subjectively experienced (dis-)similarity ratings are recorded as indicators for processing of direct physical input. Moreover, sensory processing sensitivity is studied as a personal moderator. Results show support for both developed hypotheses, namely ambient illumination (brightness) is shown to positively affect subjectively perceived dissimilarity. Next, (high) sensory processing sensitivity strengthens this relationship. Based on these findings, theoretical and managerial implications are derived.
