9783845474595 - The Competitive Advantages In Private Higher Education: A Case in Malaysia de Chelliah, Shankar; Kanapathy, Sonia Nanthenny; Munusamy, Jayaraman (7 resultados)

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Taschenbuch. Condición: Neu. The Competitive Advantages In Private Higher Education | A Case in Malaysia | Shankar Chelliah (u. a.) | Taschenbuch | 92 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845474595 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study attempts to examine the relationship between service quality and students satisfaction and determining the competitive advantage dimensions that contribute most to the students satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students satisfaction, Michael Porter s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality. 92 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study attempts to examine the relationship between service quality and students' satisfaction and determining the competitive advantage dimensions that contribute most to the students' satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students' satisfaction, Michael Porter's theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students' satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study attempts to examine the relationship between service quality and students satisfaction and determining the competitive advantage dimensions that contribute most to the students satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students satisfaction, Michael Porter s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.