9783843374934 - Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the b... (6 resultados)

Taschenbuch. Condición: Neu. Brand Presentation on Consumer Preferences Of Rice in Singapore | The magical effects of the colour "Red", the word "Royal" and the mythical image "Phoenix" on the branding of rice in Singapore | Lindy Han (u. a.) | Taschenbuch | 68 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843374934 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red , the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception. 68 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Han LindyWe did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.Autor/Autorin: Wee Benjamin Lum AaronWe did this research report as .

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour 'Red', the word 'Royal' and the mythical image 'Phoenix' have the greatest positive effect on the respective aspects of rice brand perception.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red , the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception.