Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore - Tapa blanda

Han, Lindy; Wee Benjamin Lum, Aaron; Shaochun, Chen

 
9783843374934: Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore
Tapa blanda
ISBN 10: 3843374937 ISBN 13: 9783843374934
Editorial: LAP LAMBERT Academic Publishing, 2010

Sinopsis

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? have the greatest positive effect on the respective aspects of rice brand perception.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? have the greatest positive effect on the respective aspects of rice brand perception.

Biografía del autor

We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2010
Idioma
Inglés
ISBN 10 
3843374937
ISBN 13 
9783843374934
Encuadernación
Tapa blanda
Número de páginas
68
Contacto del fabricante
no disponible
Persona responsable
no disponible