9783843361248 - new service development: creating a framework for the management of innovation in experience based firms de garcia, fausto (4 resultados)
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Librería: moluna, Greven, , Alemaniamoluna
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 79,00
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD)… processes with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions. 304 pp. Englisch.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 79,00
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) pro…cesses with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 304 pp. Englisch.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 79,95
Envío por EUR 62,36Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) proc…esses with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions.
