9783838330280 - proactive market orientation in u.s. medical manufacturing industry: do medical manufacturers with high market orientation perform better financially and produce more innovative products? de defoggi dba, john; m., jeffrey (7 resultados)
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Taschenbuch. Condición: Neu. Proactive Market Orientation in U.S. Medical Manufacturing Industry | Do medical manufacturers with high market orientation perform better financially and produce more innovative products? | John DeFoggi DBA (u. a.) | Taschenbuch | 204 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783…838330280 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Paperback. Condición: Brand New. 204 pages. 8.66x5.91x0.46 inches. In Stock.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Market Orientation is a construct which has been widely discussed and researched over the last two decades. Until now it has not been studied within a specific industry with such a high impact as the medical manufacturers in the Uni…ted States. This book looks at the extant literature on the topic of market orientation and builds on Narver, Slater, & MacLachlan's concept of Proactive Market Orientation. A systematic assessment of key new product metrics are evaluated in relationship with proactive market orientation. The United States medical manufacturing industry is evaluated due to its commitment to innovation and investment in new products. There are surprising results and new insights into which metrics are most productive in managing new product development. 204 pp. Englisch.
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: DeFoggi DBA JohnDr. DeFoggi is a medical industry consult and lectures at North Park University. He has a Doctorate in Business administration from Anderson University. Dr. Buck earned his PhD at the Un…iversity of Mississippi. He .
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Market Orientation is a construct which has been widely discussed and researched over the last two decades. Until now it has not been studied within a specific industry with such a high impact as the medical manufacturers in the United…States. This book looks at the extant literature on the topic of market orientation and builds on Narver, Slater, & MacLachlan''s concept of Proactive Market Orientation. A systematic assessment of key new product metrics are evaluated in relationship with proactive market orientation. The United States medical manufacturing industry is evaluated due to its commitment to innovation and investment in new products. There are surprising results and new insights into which metrics are most productive in managing new product development.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 204 pp. Englisch.
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Market Orientation is a construct which has been widely discussed and researched over the last two decades. Until now it has not been studied within a specific industry with such a high impact as the medical manufacturers in the United S…tates. This book looks at the extant literature on the topic of market orientation and builds on Narver, Slater, & MacLachlan's concept of Proactive Market Orientation. A systematic assessment of key new product metrics are evaluated in relationship with proactive market orientation. The United States medical manufacturing industry is evaluated due to its commitment to innovation and investment in new products. There are surprising results and new insights into which metrics are most productive in managing new product development.
