Isbn: 9783838319148 - complex adaptive systems and consumer research: the search for a new perspective on researching consumer behaviour (9 resultados)

Condición: New. pp. 356.

Taschenbuch. Condición: Neu. Complex Adaptive Systems and Consumer Research | The Search for a New Perspective on Researching Consumer Behaviour | Jervis Whiteley | Taschenbuch | 356 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838319148 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Complex Adaptive Systems & Consumer Research. Complex adaptive systems in management excited many academics and professionals in the 1990s. However researchers failed to see the potential for analysing the behaviour of consumer groups. This monograph reports on an empirical study to answer the question Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour . A research methodology to test the relevance and appropriateness of two very different theories was the major undertaking of this study. The problem of combining an essentially scientific perspective (CAS) with an essentially qualitative one (conversation analysis) was resolved as part of the research process. A field investigation of small consumers groups, analysed as a CAS, and using conversation analysis, demonstrated that CAS can be researched in the field. From today s perspective, this was a pioneering study using a mixed methods methodology. The study of discourse is a major academic discipline and the behaviour of potential consumer groups, such as those generated by Facebook and Twitter, offer a challenge for research using CAS theory 356 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Whiteley JervisDr. Jervis Whiteley worked ten years with London advertising agencies. Joined Teesside University (Polytechnic)as Principal Lecturer in Marketing. Than appointed Foundation Head of Management Department at Hong Kon.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Complex Adaptive Systems & Consumer Research. Complex adaptive systems in management excited many academics and professionals in the 1990s. However researchers failed to see the potential for analysing the behaviour of consumer groups. This monograph reports on an empirical study to answer the question Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour . A research methodology to test the relevance and appropriateness of two very different theories was the major undertaking of this study. The problem of combining an essentially scientific perspective (CAS) with an essentially qualitative one (conversation analysis) was resolved as part of the research process. A field investigation of small consumers groups, analysed as a CAS, and using conversation analysis, demonstrated that CAS can be researched in the field. From today s perspective, this was a pioneering study using a mixed methods methodology. The study of discourse is a major academic discipline and the behaviour of potential consumer groups, such as those generated by Facebook and Twitter, offer a challenge for research using CAS theory.…

Condición: New. Print on Demand pp. 356 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Complex Adaptive Systems & Consumer Research. Complex adaptive systems in management excited many academics and professionals in the 1990s. However researchers failed to see the potential for analysing the behaviour of consumer groups. This monograph reports on an empirical study to answer the question 'Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour'. A research methodology to test the relevance and appropriateness of two very different theories was the major undertaking of this study. The problem of combining an essentially scientific perspective (CAS) with an essentially qualitative one (conversation analysis) was resolved as part of the research process. A field investigation of small consumers groups, analysed as a CAS, and using conversation analysis, demonstrated that CAS can be researched in the field. From today's perspective, this was a pioneering study using a mixed methods methodology. The study of discourse is a major academic discipline and the behaviour of potential consumer groups, such as those generated by Facebook and Twitter, offer a challenge for research using CAS theoryVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 356 pp. Englisch.…

Condición: New. PRINT ON DEMAND pp. 356.