Isbn: 9783838212333 - how to create an idea if you are not ogilvy: the secret weapons of advertising (18 resultados)

Condición: As New. Unread book in perfect condition.

Paperback. Condición: new. Paperback. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true advertising professional constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi driver?How has symmetry prevented seeing the obvious solution during seven decades?Which tool is the favorite among advertising men of all countries, times, and nationalities?Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights. Why are recommendations like "Think outside the box!" the real killers of creative thought? How do you force competitors to advertise your services? What useful insights can an advertiser learn from a taxi driver? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers to these questions and more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New.

Paperback. Condición: New. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condición: New. pp. 150.

Condición: New. pp. 150 New edition NO-PA16APR2015-KAP.

Condición: New. 2019. Paperback. . . . . .

Condición: New. pp. 150.

Condición: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.

Condición: New.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 171 pages. 8.00x5.50x0.20 inches. In Stock.

Paperback. Condición: new. Paperback. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true advertising professional constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi driver?How has symmetry prevented seeing the obvious solution during seven decades?Which tool is the favorite among advertising men of all countries, times, and nationalities?Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights. Why are recommendations like "Think outside the box!" the real killers of creative thought? How do you force competitors to advertise your services? What useful insights can an advertiser learn from a taxi driver? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers to these questions and more. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condición: New. New Book, Direct from Publisher.

Paperback. Condición: New. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.…