Isbn: 9783642042133 - ingredient branding: making the invisible visible (26 resultados)

Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condición: Very Good. Hardcover in very good condition. Light edge wear to covers. Binding is secure. Clean pages free of writing, marks or tears. Buy with confidence! 100% satisfaction guaranteed.

Condición: Acceptable. Readable, but has significant damage / tears. Has a remainder mark. hardcover Used - Acceptable 2010.

Condición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

Condición: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

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Hardback. Condición: Very Good. HARDBACK 2010. Clean & tight. No inscriptions. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref O26:: Ingredient Branding: Making the Invisible Visible by Philip Kotler & Waldemar Pfoertsch. Published by Springer, Germany.…

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: New. In English.

Condición: As New. Unread book in perfect condition.

Condición: New.

hardcover. Condición: Gut. 413 Seiten; 9783642042133.3 Gewicht in Gramm: 1.

Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.…

Hardcover. Condición: Brand New. 1st edition. 393 pages. 9.50x6.50x0.75 inches. In Stock.

Gebundene Ausgabe. Condición: Neu. Auflage: 2010. 393 Seiten Restexemplar, eingeschweißt, OVP, Rechnung mit ausgewiesener MwSt. liegt dabei. Sprache: Englisch Gewicht in Gramm: 792.

Hardcover. Condición: Gut. 2010. 413 S. !! Ehemaliges Bibliotheksexemplarmit Aufklebern auf dem Buchrücken!! Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/bestoßen, innen alles in Ordnung. C260831ah78 ISBN: 9783642042133 Sprache: Englisch Gewicht in Gramm: 744.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: gut. 2010. Ingredient Branding: Making the Invisible Visible In deutscher Sprache. pages.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. 416 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First English-language book on Ingredient Branding, a major instrument of component marketingExplains the principles, concepts, and success factors of existing Ingredient Brands such as Intel, GoreTex, Dolby, TetraPak, Shimano, and TeflonOf.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 416 pp. Englisch.…

Buch. Condición: Neu. Ingredient Branding | Making the Invisible Visible | Philip Kotler (u. a.) | Buch | xx | Englisch | 2010 | Springer | EAN 9783642042133 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.…