Isbn: 9783330066359 - destination management: marketing the destination internally (8 resultados)

Condición: New.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is intended to contribute to research in internal marketing in tourism, a concept, carried forward from services marketing. Many researchers supported the idea of creating a superior experience for the customer, which many others supported it for helping in delivering what has been promised by the company. The second dimension of this book is about destination performance, adopted from tourism discipline. In today¿s hyper-competitive business scenario, more than three-quarters of the money and time spent by companies go towards acquiring and retaining customers. Customer-centricity is the buzzword. In the case of the tourism industry, this phrase is all the more relevant. This book will be useful to the researchers, academicians, and practitioners too. They will find it valuable in planning, designing and implementing a proper strategy for developing the internal publics, which in turn will maximize the performance of destinations. 272 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kaurav Rahul Pratap SinghRahul Pratap Singh Kaurav, Ph.D., Assistant Professor, Prestige Institute of Management, Gwalior, India. # Monika Prakash, Ph.D., Professor, Indian Institute of Tourism and Travel Management, Noida, India. #S.…

Taschenbuch. Condición: Neu. Destination Management | Marketing the Destination Internally | Rahul Pratap Singh Kaurav (u. a.) | Taschenbuch | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330066359 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. …

Condición: New. Print on Demand.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is intended to contribute to research in internal marketing in tourism, a concept, carried forward from services marketing. Many researchers supported the idea of creating a superior experience for the customer, which many others supported it for helping in delivering what has been promised by the company. The second dimension of this book is about destination performance, adopted from tourism discipline. In today's hyper-competitive business scenario, more than three-quarters of the money and time spent by companies go towards acquiring and retaining customers. Customer-centricity is the buzzword. In the case of the tourism industry, this phrase is all the more relevant. This book will be useful to the researchers, academicians, and practitioners too. They will find it valuable in planning, designing and implementing a proper strategy for developing the internal publics, which in turn will maximize the performance of destinations.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 272 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is intended to contribute to research in internal marketing in tourism, a concept, carried forward from services marketing. Many researchers supported the idea of creating a superior experience for the customer, which many others supported it for helping in delivering what has been promised by the company. The second dimension of this book is about destination performance, adopted from tourism discipline. In today¿s hyper-competitive business scenario, more than three-quarters of the money and time spent by companies go towards acquiring and retaining customers. Customer-centricity is the buzzword. In the case of the tourism industry, this phrase is all the more relevant. This book will be useful to the researchers, academicians, and practitioners too. They will find it valuable in planning, designing and implementing a proper strategy for developing the internal publics, which in turn will maximize the performance of destinations.…

Condición: New. PRINT ON DEMAND.