9783032097279 - ten and a half lessons in marketing: a practical guide to key concepts de vilar, emílio távora (10 resultados)
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Taschenbuch. Condición: Neu. Ten and a Half Lessons in Marketing | A Practical Guide to Key Concepts | Emílio Távora Vilar | Taschenbuch | ccxviii | Englisch | 2026 | Palgrave Macmillan | EAN 9783032097279 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]spri…nger[dot]com | Anbieter: preigu.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and…conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.The chapters cover a range of key concepts, including:The evolution of marketing definitionsThe fundamentals of positioningBranding and how it shapes consumer perceptionsSocial marketing and its transformative potentialThe intricacies of pricing strategiesEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.This book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us. 10 pp. Englisch.
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conc…eptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.The chapters cover a range of key concepts, including:The evolution of marketing definitionsThe fundamentals of positioningBranding and how it shapes consumer perceptionsSocial marketing and its transformative potentialThe intricacies of pricing strategiesEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.This book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch.
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conce…ptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.The chapters cover a range of key concepts, including:The evolution of marketing definitionsThe fundamentals of positioningBranding and how it shapes consumer perceptionsSocial marketing and its transformative potentialThe intricacies of pricing strategiesEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.This book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.
