9783031173684 - key developments in international marketing: influential contributions and future avenues for research (jibs special collections) (10 resultados)
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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Taschenbuch. Condición: Neu. Key Developments in International Marketing | Influential Contributions and Future Avenues for Research | Saeed Samiee (u. a.) | Taschenbuch | JIBS Special Collections | xvi | Englisch | 2025 | Springer | EAN 9783031173684 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17,…69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research qu…estions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from theJournal of International Business Studiesthat address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today.Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by tworecently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Librería: moluna, Greven, Alemaniamoluna
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 192,59
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically impor…tant research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from theJournal of International Business Studiesthat address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today.Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by tworecently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field. 564 pp. Englisch.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 192,59
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics i…n IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 564 pp. Englisch.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 267,09
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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