9783030772062 - marketing brands in africa: perspectives on the evolution of branding in an emerging market (palgrave studies of marketing in emerging economies) (14 resultados)
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 176,72
Envío por EUR 13,88Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. In.
Idioma: Inglés
Editorial: Springer, Berlin|Springer International Publishing|Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 154,97
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Kartoniert / Broschiert. Condición: New.
Idioma: Inglés
Editorial: Springer 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 157,95
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. Marketing Brands in Africa | Perspectives on the Evolution of Branding in an Emerging Market | Samuelson Appau | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xv | Englisch | 2022 | Springer | EAN 9783030772062 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergarte…nstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: Buchpark, Trebbin, AlemaniaBuchpark
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 128,19
Envío por EUR 105,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that examines bra…nds and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world¿s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 241,93
Envío por EUR 3,50Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: Buchpark, Trebbin, AlemaniaBuchpark
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado
EUR 132,04
Envío por EUR 105,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Hervorragend. Zustand: Hervorragend | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that exam…ines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world¿s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 230,54
Envío por EUR 10,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: Springer International Publishing 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 181,89
Envío por EUR 61,88Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands,very little research exists that examines brands and brandin…g in this emerging market.Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 291,03
Envío por EUR 9,22Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
Librería: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, AlemaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 379,90
Envío por EUR 39,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Softcover. Condición: gut. 2022. Marketing Brands in Africa In deutscher Sprache. pages.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
- Impresión bajo demanda
Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 142,27
Envío por EUR 5,50Se envía de Italia a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
Editorial: Springer International Publishing Sep 2022 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 181,89
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands,very little research exists that examines br…ands and branding in this emerging market.Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa. 288 pp. Englisch.
Idioma: Inglés
Editorial: Springer International Publishing, Springer International Publishing Sep 2022 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
- Impresión bajo demanda
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 181,89
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that examines brand…s and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.
Idioma: Inglés
Editorial: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 3 de 12. Libro 3 de 12 - Palgrave Studies of Marketing in Emerging Economies
- Tapa blanda
- Impresión bajo demanda
Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 256,09
Envío por EUR 9,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. PRINT ON DEMAND.
