9783030479121 - media management: strategy, business models and case studies (springer texts in business and economics) de wirtz, bernd w. (14 resultados)
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Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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hardcover. Condición: Very Good.
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Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Condición: Sehr gut. Zustand: Sehr gut | Seiten: 328 | Sprache: Englisch | Produktart: Bücher | ¿Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining the…ory, facts, and practice.¿ Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG ¿The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.¿ The textbook ¿Media and Internet Management¿ stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.¿ Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG ¿The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute ¿must have¿ for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.¿ Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG ¿Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ¿ Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York ¿Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication ¿Media Management¿. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.¿ Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Idioma: Inglés
Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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Condición: Hervorragend. Zustand: Hervorragend | Seiten: 328 | Sprache: Englisch | Produktart: Bücher | ¿Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combi…ning theory, facts, and practice.¿ Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG ¿The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.¿ The textbook ¿Media and Internet Management¿ stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.¿ Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG ¿The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute ¿must have¿ for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.¿ Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG ¿Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ¿ Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York ¿Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication ¿Media Management¿. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.¿ Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Idioma: Inglés
Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Editorial: Springer, Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - 'Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and pract…ice.' Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG'The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.' The textbook 'Media and Internet Management' stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.' Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG'The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute 'must have' for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.' Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG'Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ' Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York'Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication 'Media Management'. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.' Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Idioma: Inglés
Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Editorial: Springer International Publishing, Springer International Publishing Sep 2020 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory,…facts, and practice.' Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG'The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.' The textbook 'Media and Internet Management' stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.' Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG'The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute 'must have' for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.' Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG'Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ' Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York'Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication 'Media Management'. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.' Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria. 328 pp. Englisch.
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Editorial: Springer International Publishing 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a detailed overview of media managementAddresses a comprehensive range of media formats, from print to digital Presents various detailed case studies combining all aspects of business mo.
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Editorial: Springer, Springer Sep 2020 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -'Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, fact…s, and practice.'Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG'The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.' The textbook 'Media and Internet Management' stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.'Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG'The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute 'must have' for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.'Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG'Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. 'Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York'Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication 'Media Management'. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.'Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 328 pp. Englisch.
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Editorial: Springer 2020
Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Serie: Springer Texts in Business and Economics, Libro 98 de 190. Libro 98 de 190 - Springer Texts in Business and Economics
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