9783030077334 - entertainment science: data analytics and practical theory for movies, games, books, and music de houston, mark b.; hennig-thurau, thorsten (19 resultados)
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Paperback. Condición: Very Good. Reprint Edition. Reprint Edition (2019.) 8vo Paperback with 865 pages. The book is in very good condition very slight shelf wear. Interior is clean and tight. "This is the definitive work on data analytics and the entertainment industries written by the folks who have done the research." Blue-Ora…nge spine/Black text. Size: 8vo. Media Communications Industry.
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Taschenbuch. Condición: Neu. Entertainment Science | Data Analytics and Practical Theory for Movies, Games, Books, and Music | Thorsten Hennig-Thurau (u. a.) | Taschenbuch | xxiv | Englisch | 2019 | Springer | EAN 9783030077334 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juerge…n[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The entertainment industry has long been dominated by legendary screenwriter William Goldman's 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining su…ch intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to 'Nobody-Knows' decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of Cambridge.
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Paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The entertainment industry has long been dominated by legendary screenwriter William Goldman's 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case t…hat combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to 'Nobody-Knows' decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of Cambridge 892 pp. Englisch.
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Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Builds a definitive guide to learning, understanding and implementing Entertainment ScienceBrings a fresh and exhaustive approach to using data analytics in the entertainment industryIncludes…many real-life scenarios confro.
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The entertainment industry has long been dominated by legendary screenwriter William Goldman¿s ¿Nobody-Knows-Anything¿ mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that…combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage ¿ the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney¿s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to ¿Nobody-Knows¿ decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston ¿ two of our finest scholars in the area of entertainment marketing ¿ have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can¿t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science¿s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of CambridgeSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 892 pp. Englisch.
