Isbn: 9781937134822 - relevance: the power to change minds and behavior and stay ahead of the competition (16 resultados)

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

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Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. This book is in very good condition; no remainder marks. Dustjacket does have some shelfwear. Inside pages are clean. ; 194 pages.

Hardcover. Condición: As New. 1st Edition.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: new. Hardcover. Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New.

Condición: New. pp. 192 Illus.

Condición: New.

Condición: New. pp. 192.

Hardcover. Condición: Brand New. 188 pages. 9.00x6.00x0.50 inches. In Stock.

Condición: New. pp. 192.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: new. Hardcover. Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Andrea Coville, Paul B. BrownToday, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Covil.…